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Toil, or Tirade? Hard Truths About Hype

David Katz, M.D. | Posted 06.26.2012 | Healthy Living
David Katz, M.D.

Tirades are, by their very nature, apt to gain a lot of attention and "go viral." They are dramatic. They are extreme, provocative, and full of intrigue. Hype sells. Unfortunately, much of the time -- it is wrong.