Newspaper Circulations

The Chronicle of Darth Vega: May the Force Be with Him

Sara-Ellen Amster, Ph.D. | Posted 11.09.2009 | Media


Sara-Ellen Amster, Ph.D.

The San Fransisco Chronicle's novel approach today -- by turning its pages glossy like a magazine -- is gutsy and goes against expectations, but risks making all involved look like anachronistic fools.

Newspapers: Not All Readers Worth The Cost Of Wooing, Keeping

New York Times | Richard Perez-Pena | Posted 03.28.2008 | Business


As the newspaper industry bemoans falling circulation, major papers around the country have a surprising attitude toward a lot of potential readers: D...