ven if that audience isn't willing to pay directly for content, membership packages allow newspapers to offer something different, an emotional connection with their core readers complemented by special deals and opportunities. Expect memberships to become a more common feature.
So much is changing so fast in Latino media. What began with the launch of FOX News Latino in 2011 created a booming new ethnic media market, as Huffington Post, NBC, CNN, ESPN, and others quickly followed suit.
For nearly two decades, newspapers have been challenged to evolve into knowledge-based organizations capable of adapting to the innovations of the Web. Instead of progressing, they've been traded as chits in a greedy money-grab game by short-sighted media conglomerates.