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Nielsen

The Myth of Fox News' Ratings Spike

Eric Boehlert | Posted 11.04.2009 | Media

Read More: Kathleen Parker, Ruth Marcus, Pbs, Nielsen, Mike Allen, David Brody, Sally Quinn, Michael Wolff, Cnn, David Gergen, Travis Smiley, Politico, Fox News, Los Angeles Times, Chicago Tribune Swamp, Bill O'Reilly, Media News
Eric Boehlert

The breathless claim that Fox News' ratings recently spiked thanks to the White House's public critique is bogus hype.

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Food Shines, News Declines

Reese Schonfeld | Posted 10.30.2009 | Media

Read More: Cable News Networks, CNN Headline News, Nielsen Ratings, Nielsen, Food Network, Hln, Cnn, Cable News Ratings, Headline News, Foxnews, Newspapers, Media, Fox News Ratings, Media News
Reese Schonfeld

In the October ratings, the Food Network had more viewers under 55 than any of the news networks, including Fox, which finished behind Food in every single advertising demographic category.

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Bestsellers: Lost Symbol Gets Beaten Up By Wimpy Kid

The Huffington Post | Amy Hertz | Posted 10.27.2009 | Books

Read More: Dog-Days, The Help, Washington Post, Da Vinci Code, Dan Brown, Bestsellers, Authors, USA Today, Wimpy Kid, Jeff Kinney, The Lost Symbol, Nielsen, New York Times, Los Angeles Times, Publishers, Mitch Albom, Books News

There are some big changes afoot on the bestseller lists, including the fact that on the USA Today bestseller list, Diary of A Wimpy Kid: Dog Days has...

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Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 09.26.2009 | Business

Read More: Marketing, Advertising, Nielsen, Marketing Trends, Budget, Advertising Age, Economy, Economic Crisis, Recession, Business News
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

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Nielsen, Facebook: New 'Brand Lift' Online Marketing Product Will Measure Ad Impact

Posted 11.21.2009 | Technology

Read More: Brand Lift, Sheryl Sandberg, Nielsen, Adweek, Facebook COO, Facebook Advertising, Facebook, Facebook Nielsen, Facebook Ads, Nielsen Brand Lift, Technology News

Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...

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Coalition For Innovative Media Measurement: Networks, Advertisers Form Alternative Ratings System

AP | DAVID BAUDER | Posted 11.11.2009 | Media

Read More: Nielsen Media Research, Coalition for Innovative Media Measurement, Ratings, Nielsen Ratings, Nielsen, CIMM, Media News

NEW YORK — Fourteen media companies said they are joining forces to fund new ways to track viewership of television programming throughout vario...

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New 'Internet Meter' To Measure Web TV Viewers

SARAH PEREZ of ReadWriteWeb | Posted 11.09.2009 | Technology

Read More: Internet, Internet TV, Web TV, Web Video, Nielsen, Nielsen Online, Technology News

More and more viewers are leaving their TV sets to watch their favorite shows online. Nielsen has announced an "Internet Meter" to measure the online ...

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Ratings Rumble: Media Consortium To Challenge Nielsen's Dominance

Financial Times | Posted 09.13.2009 | Media

Read More: Nielsen Challenged, Nielsen Media Research, Nielsen Ratings, Nielsen, Media News

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen controls the mea...

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Nielsen: Kids Spending More Time Online

AP | BARBARA ORTUTAY | Posted 08.07.2009 | Media

Read More: Computer Usage, Kids Online, Nielsen, Media News

NEW YORK — Young kids are getting online at a faster rate than their parents and older siblings. A new study from Nielsen Online found that nea...

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New Nielsen Measurement: CNN Tops Fox, MSNBC in Total Exposure

Daily Finance | Posted 07.27.2009 | Media

Read More: Fox News, Msnbc, TV Ratings, Nielsen, Cnn, Nielsen Fusion, Media News

As it happens, Nielsen, the ratings firm, recently started tracking such a metric. It's called Nielsen Fusion, and it combines viewership and online u...

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Nielsen Concedes Error In Ratings After ABC News Dispute

AP | DAVID BAUDER | Posted 07.17.2009 | Media

Read More: ABC News, Nielsen Ratings, World News With Charlie Gibson, Nielsen, Media News

NEW YORK — Nielsen Media Research has conceded making an error and is performing a recount after the company's ratings on Tuesday initially indi...

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TV: We're Still Watching

Susan Whiting | Posted 06.28.2009 | Media

Read More: Television, TV Viewership, Tv, TV Consumption, Nielsen, Media News
Susan Whiting

News coverage of the media industry of late suggests that audiences are too consumed by their iPhones and the Internet to watch television. There's just one problem with this — it's wrong.

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Fox Exec Takes On Nielsen

Variety | Posted 06.19.2009 | Media

Read More: Tony Vinciquerra, Nielsen Media Research, Fox, Fox Nielsen, Nielsen, Media News

Fox Networks Group chairman and CEO Tony Vinciquerra is taking on ratings giant Nielsen Media Research. Vinciquerra told Daily Variety he's frustra...

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Hulu Challenges Nielsen's Count Of Its Audience

New York Times | BRIAN STELTER | Posted 06.15.2009 | Media

Read More: Nielsen Online, Hulu Audience, Hulu Nielsen, Hulu, Nielsen, Hulu Usage, Media News

Any way the streams of shows like "Fringe" and "30 Rock" are counted, it is clear that Hulu's growth has been explosive, up 490 percent year over year...

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Technical Problems Delaying TV Ratings

New York Times | Brian Stelter | Posted 06.06.2009 | Media

Read More: TV Ratings, Nielsen Ratings, Nielsen, Media News

In what one television executive called an unprecedented data delay, Nielsen Media Research failed to provide overnight TV ratings for four days this ...

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Drowning in Twitter World

Geri Spieler | Posted 05.29.2009 | Media

Read More: Icon, Blogs, Amazon.com, Linkedin, Sara Jane Moore, Twitter, Geri Spieler, Social Networking, Nielsen, Red Room, Diggers, Facebook, Huffington Post, Neilsen Survey, Myspace, President, Media News
Geri Spieler

OK, so maybe it's just me, but all this Social Networking is just too much pressure!

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TiVo Challenges Nielsen On Local Ratings

New York Post | Holly Sanders Ware | Posted 05.21.2009 | Media

Read More: Tivo, TiVo Nielsen, Nielsen, TiVo Ratings, Media News

TiVo is stepping up its turf battle with ratings-data giant Nielsen, unveiling a product that will capture ratings data for local television markets. ...

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Nielsen Advertising Survey: Marketing Is Key

Nielsen Wire | Posted 04.19.2009 | Business

Read More: Nielsen Advertising Survey, Adveritising Consumer Confidence, Nielsen Media Research, Nielsen Ratings, Nielsen, Consumer Confidence Advertising, Business News

At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-t...

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Third Lowest Rated Oscars in History: MediaBytes with Shelly Palmer February 24, 2009

Shelly Palmer | Posted 03.27.2009 | Media

Read More: Shelly Palmer, Nielsen, President Obama, News Corp, Oscars, Peter Chernin, Media News, Ratings, Tv, American, Mediabytes, Rupert Murdoch, Academy Awards, Media News
Shelly Palmer

The show's ratings increased 13% over last year, which was the lowest rated Oscars in the history of the program.

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Digital Television Delay

Stephanie Vaughn Hapke | Posted 03.09.2009 | Media

Read More: Poynter Institute, Pbs, Public Service Announcements, Congress, Verizon, AT&T, Media, Barack Obama, National Association of Broadcasters, St. Petersburg, Wired, Wired Magazine, Digital TV, Television, Media Matters, Nielsen, Sarasota, Tampa, Florida, Switch to Digital TV, Technology, Media News
Stephanie Vaughn Hapke

I'm sorry, but if people have not heeded the warnings by now, they either do not watch enough TV for this to be an issue, or they just don't care.

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The Husband Did It! The Wife Did It!

Judy Wieder | Posted 03.01.2009 | Entertainment

Read More: Unplug and Recharge, Gay Marriage, Media, Spouse, A&e, Wives, Husbands, California, 48 Hour Mystery, Prop 8, Nielsen Ratings, Court Cases, News Media, Cbs, Defense of Marriage Act, California Gay Marriage, Television, Dateline NBC, Nielsen, Cable News, Nbc, Entertainment News
Judy Wieder

As a non-straight woman living in California, currently married to my partner, but living in fear of Prop 8's outcome, it kills me to see married couples slaughtering each other on a weekly basis.

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Obama Makes Broadband Availability Key Issue: MediaBytes with Shelly Palmer December 8, 2008

Shelly Palmer | Posted 01.08.2009 | Media

Read More: Google, 4gb, Walmart, Newspapers, Super Bowl, Dell, Microsoft, Tribune, Mediabytes, Recession, Monday Night Football, Iphone, Broadband, Apple, Shelly Palmer, Barack Obama, Nielsen, Wireless, New York Times, Media News, Beijing Olympics, Media News
Shelly Palmer

President-elect Barack Obama announced that broadband availability would be a major part of his public works project. In a video distributed over th...

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Nielsen: TV Use At An All Time High, Internet Use Up As Well

Hollywood Reporter | James Hibberd | Posted 12.25.2008 | Media

Read More: Television, Nielsen, Tv, Three Screens, Media News

Nielsen announced the results of a second annual media consumption survey that found television and Internet usage continues to increase -- even thoug...

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Nielsen Entering Radio Ratings Business

New York Times | Posted 12.19.2008 | Media

Read More: Nielsen Radio Ratings, Nielsen Ratings, Radio, Nielsen, Media News

The Nielsen Company is entering the radio ratings business in the United States. In a deal to be announced Tuesday, the radio broadcaster Cumulus M...

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Mom Does Not Always Know Best

Marguerite Manteau-Rao | Posted 12.08.2008 | Green

Read More: Processed Food, Retailers, Bishop Consulting, Economic Crisis, Shopping, Health, Nutrition, Industry, Carbonated Beverages, Nielsen, Food, Grocery, Obesity, Bottled Water, Green News
Marguerite Manteau-Rao

The majority of households spend between a fourth and a third of their grocery budget on junk, and empty calories. That's a lot of money that could be used on other more nutritious groceries.

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