It wasn't long ago that Twitter was dismissed as frivolous, with people saying, "Who cares what you ate for dinner?" Now it's a key player in TV Ratings 2.0. SocialTV viewing is the new campfire experience and Twitter is staking its claim.
Social media has existed since the first human being set foot on earth; in the past, though, we simply referred to it as creating tribes. Today we can connect globally online, but we're still just looking for our tribe.
Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.
If Americans believe the phone company hype -- and are seduced into believing that a slow and expensive wireless infrastructure is better than a fast wireline infrastructure -- the economic consequences could be grave.