Once upon a time, the Nielsen rating system mattered. Not any longer. What matters now is fans and buzz. What matters in the digital age is is tribes and Twitter.
The big question for the future is: Will younger voters remain Democrats as they grow older or, when they become fogies, will they also become Republicans?
The way you watch TV is changing and the Nielsen ratings system will finally change along with it. According to The Hollywood Reporter, Nielsen plans ...
Music consumers helped digital sales continue their climb, physical sales continue their slow death, and kept vinyl spinning in 2012, according to a y...
It wasn't long ago that Twitter was dismissed as frivolous, with people saying, "Who cares what you ate for dinner?" Now it's a key player in TV Ratings 2.0. SocialTV viewing is the new campfire experience and Twitter is staking its claim.
The Nielsen Twitter TV Rating is almost here. Nielsen, the media company that charts what viewers watch on TV, has partnered with Twitter to launch th...
NEW YORK (AP) — Television viewers were once called couch potatoes. Many are becoming more active while watching now, at least on the Web, judging b...
Twitter's head of television Fred Graver highlighted Twitter's importance in the social TV space and floated the idea of a Twitter-fueled ratings system at Ad Age's Social TV Conference last week.
Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 perc...
LOS ANGELES (AP) — Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augu...
Despite what the U.S. Bureau of Labor Statistics says about the unemployment rate among blacks, and the U.S. Census' report on how the median income h...
NEW YORK -- The number of U.S. homes that don't get traditional television service continues to increase, but that doesn't mean they don't have TVs.
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Nielsen supports many diverse local and national groups and ethnic organizations to ensure it is providing its clients with a thorough understanding of what consumers watch and buy.
Social media has existed since the first human being set foot on earth; in the past, though, we simply referred to it as creating tribes. Today we can connect globally online, but we're still just looking for our tribe.
Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.
If Americans believe the phone company hype -- and are seduced into believing that a slow and expensive wireless infrastructure is better than a fast wireline infrastructure -- the economic consequences could be grave.
Microsoft and Amazon.com are the Internet's most visited consumer electronics sites, while shoppers spend the most amount of time looking at Apple web...