Nielsen Online

New 'Internet Meter' To Measure Web TV Viewers

SARAH PEREZ of ReadWriteWeb | Posted 11.09.2009 | Technology


More and more viewers are leaving their TV sets to watch their favorite shows online. Nielsen has announced an "Internet Meter" to measure the online ...

Hulu Challenges Nielsen's Count Of Its Audience

New York Times | BRIAN STELTER | Posted 06.15.2009 | Media


Any way the streams of shows like "Fringe" and "30 Rock" are counted, it is clear that Hulu's growth has been explosive, up 490 percent year over year...

Google Expands Reach, Offers Tool To Measure Web Hits

The Wall Street Journal | EMILY STEEL | Posted 07.02.2008 | Business


As soon as Tuesday, Google plans to unveil a new service that measures Internet use, according to advertising executives who have been briefed on it. ...