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Nielsen, Facebook: New 'Brand Lift' Online Marketing Product Will Launch

Posted 05.25.2011 | Technology

Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...

Coalition For Innovative Media Measurement: Networks, Advertisers Form Alternative Ratings System

AP | DAVID BAUDER | Posted 05.25.2011 | Media

NEW YORK — Fourteen media companies said they are joining forces to fund new ways to track viewership of television programming throughout vario...

New 'Internet Meter' To Measure Web TV Viewers

SARAH PEREZ of ReadWriteWeb | Posted 05.25.2011 | Technology

More and more viewers are leaving their TV sets to watch their favorite shows online. Nielsen has announced an "Internet Meter" to measure the online ...

Ratings Rumble: Media Consortium To Challenge Nielsen's Dominance

Financial Times | Posted 05.25.2011 | Media

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen controls the mea...

Nielsen: Kids Spending More Time Online

AP | BARBARA ORTUTAY | Posted 05.25.2011 | Media

NEW YORK — Young kids are getting online at a faster rate than their parents and older siblings. A new study from Nielsen Online found that nea...

New Nielsen Measurement: CNN Tops Fox, MSNBC in Total Exposure

Daily Finance | Posted 05.25.2011 | Media

As it happens, Nielsen, the ratings firm, recently started tracking such a metric. It's called Nielsen Fusion, and it combines viewership and online u...

ABC News Disputes Nielsen Ratings Following Lowest "World News" Audience Ever

AP | DAVID BAUDER | Posted 05.25.2011 | Media

NEW YORK — Nielsen Media Research has conceded making an error and is performing a recount after the company's ratings on Tuesday initially indi...

TV: We're Still Watching

Susan Whiting | Posted 05.25.2011 | Media
Susan Whiting

News coverage of the media industry of late suggests that audiences are too consumed by their iPhones and the Internet to watch television. There's just one problem with this — it's wrong.

Fox Exec Takes On Nielsen

Variety | Posted 05.25.2011 | Media

Fox Networks Group chairman and CEO Tony Vinciquerra is taking on ratings giant Nielsen Media Research. Vinciquerra told Daily Variety he's frustra...

Hulu Challenges Nielsen's Count Of Its Audience

New York Times | BRIAN STELTER | Posted 05.25.2011 | Media

Any way the streams of shows like "Fringe" and "30 Rock" are counted, it is clear that Hulu's growth has been explosive, up 490 percent year over year...

Technical Problems Delaying TV Ratings

New York Times | Brian Stelter | Posted 05.25.2011 | Media

In what one television executive called an unprecedented data delay, Nielsen Media Research failed to provide overnight TV ratings for four days this ...

Drowning in Twitter World

Geri Spieler | Posted 05.25.2011 | Media
Geri Spieler

OK, so maybe it's just me, but all this Social Networking is just too much pressure!

TiVo Challenges Nielsen On Local Ratings

New York Post | Holly Sanders Ware | Posted 05.25.2011 | Media

TiVo is stepping up its turf battle with ratings-data giant Nielsen, unveiling a product that will capture ratings data for local television markets. ...

Nielsen Advertising Survey: Marketing Is Key

Nielsen Wire | Posted 05.25.2011 | Business

At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-t...

Third Lowest Rated Oscars in History: MediaBytes with Shelly Palmer February 24, 2009

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

The show's ratings increased 13% over last year, which was the lowest rated Oscars in the history of the program.

Digital Television Delay

Stephanie Vaughn Hapke | Posted 05.25.2011 | Media
Stephanie Vaughn Hapke

I'm sorry, but if people have not heeded the warnings by now, they either do not watch enough TV for this to be an issue, or they just don't care.

The Husband Did It! The Wife Did It!

Judy Wieder | Posted 05.25.2011 | Entertainment
Judy Wieder

As a non-straight woman living in California, currently married to my partner, but living in fear of Prop 8's outcome, it kills me to see married couples slaughtering each other on a weekly basis.

Obama Makes Broadband Availability Key Issue: MediaBytes with Shelly Palmer December 8, 2008

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

President-elect Barack Obama announced that broadband availability would be a major part of his public works project. In a video distributed over th...

Nielsen: TV Use At An All Time High, Internet Use Up As Well

Hollywood Reporter | James Hibberd | Posted 05.25.2011 | Media

Nielsen announced the results of a second annual media consumption survey that found television and Internet usage continues to increase -- even thoug...

Nielsen Entering Radio Ratings Business

New York Times | Posted 05.25.2011 | Media

The Nielsen Company is entering the radio ratings business in the United States. In a deal to be announced Tuesday, the radio broadcaster Cumulus M...

Mom Does Not Always Know Best

Marguerite Manteau-Rao | Posted 05.25.2011 | Green
Marguerite Manteau-Rao

The majority of households spend between a fourth and a third of their grocery budget on junk, and empty calories. That's a lot of money that could be used on other more nutritious groceries.

Do Democrat And Republican Viewers Respond To TV Show Differently

Nielsen | Posted 05.25.2011 | Media

Do politics play a role in TV viewing? Yes and no, according to Nielsen IAG, which recently released data showing which cable programs are most "eng...

Three Screens: Americans Watching More TV Than Ever

New York Times | Brian Stelter | Posted 05.25.2011 | Media

SOMEHOW, despite more distractions than ever, we're finding even more time to plant ourselves in front of screens. The first in a series of new "thre...

Television Unplugged? The Verdict on This Year's TV Upfronts

Jerry Weinstein | Posted 05.25.2011 | Media
Jerry Weinstein

Think of it as the Big Bang of Video.

Why Your IT Guy Hates Your iPhone

Wall Street Journal | Ben Worthen | Posted 05.25.2011 | Business

In less than a year, the iPhone has won the hearts of users, who speak of the combination cellphone, Internet device and music player with reverence. ...