The somewhat predictable result: "There was no meaningful difference in satisfaction levels between classic design and multiplex design IMAX locations."
This will not be the last turf war that is waged over IMAX screens, and the company is already taking steps to theoretically insure that there is plenty of IMAX for every studio's overbudgeted sequel.
In his last week as host of the "Tonight Show" Jay Leno mocked Fox News correspondents for lascivious looks at their female counterparts and the King ...
The sequel to the insanely leggy 2006 family favorite took in $15.3 million, while Terminator Salvation took in $14.8 million on its second day of release.
About that ridiculous ongoing debate about the new digital IMAX screens popping up in retrofitted conventional movie theaters, here's the thing: IMAX is not just about screen size.