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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg | Posted 11.10.2009 | Media

Read More: Digital Experience, Digital Media, Twitter, Nike, Publishing Industry, Advertising, Digital Advertising, Hewlett Packard, Consumer Spending, Youtube, Fiat, Publishers, Okrut, Telemarketing-Campaigns-Iowa, Media News
Chris Curtin and Bob Greenberg

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

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More Questions About the US Chamber's Membership Number Claim

Pete Altman | Posted 10.24.2009 | Green

Read More: Pseg, Duke, Toyota, Ge, Nike, Exelon, Levistrauss, Pnm, Microsoft, Entergy, Shell, Peabody, PG&E, Mohawk, Alcoa, San Francisco Chamber, Johnson & Johnson, US Chamber of Commerce, San Jose Chamber of Commerce, Seventh Generation, Green News
Pete Altman

With more voices saying clearly that US Chamber of Commerce does not represent them, the Chamber's membership numbers are looking more and more questionable.

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Marcus Jordan Could Cost College Millions Over Dad's Shoes

AP | Posted 10.22.2009 | Chicago

Read More: Sports, Marcus Jordan, Marcus Jordan Adidas, Michael Jordan, Nike, Adidas, Air Jordan, Marcus Jordan Central Florida, University of Central Florida, Chicago News

ORLANDO, Fla. — A fight over the shoes Michael Jordan's son will wear at the University of Central Florida could cost the school financially. F...

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US Chamber of Commerce Hates "Buy America" Slogan

Mike Papantonio | Posted 10.21.2009 | Business

Read More: Air America, Pap Attack, Apple, Nike, Buy American, Tom Donahue, Union, GoLeft.Tv, Golefttv, Chamber of Commerce, Global Warming, Ring of Fire, Climate Change, Business News
Mike Papantonio

The organization that use to represent small business interests has morphed into a lapdog that serves a new master. That master is international mega-corporations.

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Mohawk Paper Joins Chamber of Commerce Exodus

Brendan DeMelle | Posted 10.20.2009 | Green

Read More: PG&E Corp, Apple, Nike, Pseg, Climate Change, Chamber of Commerce, Mohawk Paper, Levi Strauss, The Yes Men, Green News
Brendan DeMelle

The Chamber has been losing members -- real members out of its actual 300,000 or less total -- at a rate of several each week lately.

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US Chamber's Influence and Credibility on the Decline

Pete Altman | Posted 10.21.2009 | Green

Read More: Pseg, Duke, Toyota, Ge, Nike, Exelon, Levistrauss, Pnm, Microsoft, Entergy, Seventhgeneration, Johnson&johnson, Shell, PG&E, Sanjosechamberofcommerce, Uschamberofcommerce, Alcoa, Sanfranciscochamber, Green News
Pete Altman

One reason for the Chamber's decline may be the result of what the Chamber's positioning communicates to businesses and lawmakers alike.

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Obama Could Use Another Pair of Athletic Shorts

Danny Groner | Posted 10.20.2009 | Style

Read More: Nike, Michelle Obama Short Shorts, Barack Obama Basketball, President Obama, Obama in Shorts, Shorts, Obama, Basketball, Barack Obama, Athletics, Sports, Obama Shorts, Michelle Obama in Shorts, Reggie Love, Michelle Obama Shorts, Michelle Obama in Short Shorts, Obama Basketball, Obama Basketball Game, Robert Gibbs, Michelle Obama's Shorts, Style News
Danny Groner

Last week's photo of President Obama stuffing Reggie Love during a pick-up basketball game was the latest in a series of photos taken of the president playing in pants instead of shorts.

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The Incredible Shrinking U.S. Chamber of Commerce

Brendan DeMelle | Posted 10.15.2009 | Green

Read More: Pseg, MacAndrews & Forbes Holdings, PG&E Corp, Apple, Nike, PNM Resources, Exelon, U.S. Chamber of Commerce, Silicon Valley Leadership Council, Climate Legislation, Tom Donohue, Steven Chu Energy Secretary, Levi Strauss, Green News
Brendan DeMelle

It turns out that the U.S. Chamber of Commerce only has 300,000 members, not the more than 3 million it claimed to represent just a day ago.

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Nike's Phil Knight Is No Revolutionary

Jim Keady | Posted 10.19.2009 | Impact

Read More: Nike, Sweatshops, Forbes 400, Phil Knight, Impact News
Jim Keady

Nike's founder topped the Forbes 400 Revolutionaries list. What Forbes failed to mention is that Knight grew his fortune on the backs of the abject poor.

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The US Chamber's Continuing Climate Credibility Crisis

Pete Altman | Posted 10.14.2009 | Green

Read More: Pseg, Duke, Ge, Nike, Exelon, Levistrauss, Pnm, PG&E, Microsoft, Entergy, Sanjosechamberofcommerce, Johnson&johnson, Uschamberofcommerce, Alcoa, Green News
Pete Altman

If the media briefing late last week was supposed to make things better for the U.S. Chamber of Commerce in the face of an onslaught of major defections over its climate extremism, it didn't.

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Turning Up the Pressure on the U.S Chamber of Commerce

Josh Nelson | Posted 10.13.2009 | Green

Read More: Nrdc, General Electric, Ed Markey, South Carolina Small Business Chamber of Commerce, President Obama, Employee Free Choice Act, PNM Resources, Accce, San Jose Chamber of Commerce, Alcoa, Climate Change, Americans With Disabilities Act, New Yorker, Apple, Nike, Kevin Grandia, Adam Green, Consumer Financial Protection Agency, PG&E, Blue America, American Coalition for Clean Coal Electricity, Microsoft, Johnson & Johnson, Politics, Service Employees International Union, Exelon, CREDO Mobile, Global Warming, Family and Medical Leave Act, Political News, Steven Chu, Efca, Natural Resources Defense Council, Duke Energy, Health Care, Chamber of Commerce, Senator Graham, Frank Knapp, Levi Strauss, Move On, Seiu, Entergy, Psef, Green News
Josh Nelson

Companies should only be members of the Chamber of Commerce if they support hyper-conservative anti-regulatory policies across the board, and aren't afraid to show it.

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Climate Controversy Damages Chamber's Reputation

Pete Altman | Posted 10.13.2009 | Green

Read More: Duke, Ge, Nike, Exelon, PG&E, Microsoft, Entergy, Alcoa, Pseg, San Jose Chamber of Commerce, Pnm, Levi Strauss, Johnson & Johnson, US Chamber of Commerce, Green News
Pete Altman

The Chamber's tone-deaf response to the situation is contributing to reputation damage that is hurting the organization's credibility.

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When Will Nike "Just Do It" On The Sweatshop Issue?

Jim Keady | Posted 10.15.2009 | Impact

Read More: Jim Keady, Team Sweat, Nike, Sweatshops, Impact News
Jim Keady

Twelve years ago I got involved in the fight to end Nike's sweatshop abuses. Nike has consistently lied about working conditions and many consumers, even so-called progressives, believe that Nike "fixed those sweatshop problems." They did not.

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Nike Denies It Has Re-Signed Michael Vick, One Day After Vick's Announcement

Sam Gustin | Posted 10.01.2009 | Business

Read More: Nike, Michael Vick, Business News
Sam Gustin

Nike has sacked Philadelphia Eagles backup quarterback Michael Vick, contradicting the player's agent who said on Wednesday that the shoe giant had re...

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Nike Resigns From Chamber Of Commerce Board Over Climate Issues

The Hill's Blog Briefing Room | Posted 09.30.2009 | Green

Read More: Environment, Green Business, Nike, Nike Climate Change, Climate Change, Nike Resigns Chamber of Commerce, Nike Chamber of Commerce, Green News

The Nike corporation said Wednesday it would abandon its position on the board of the U.S. Chamber of Commerce, citing differences with the business g...

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PG&E Quits U.S. Chamber of Commerce, Nike Fed Up Too

Brendan DeMelle | Posted 09.23.2009 | Green

Read More: Climate Legislation, Front Groups, Nike, PG&E Corp, US Chamber of Commerce, Accce, Green News
Brendan DeMelle

Bravo to Pacific Gas & Electric for taking a stand against the U.S. Chamber of Commerce's head-in-the-sand approach to climate change threats.

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Chinese Digital Lives: A Parallel Universe of Ambitious Release

Tom Doctoroff | Posted 11.16.2009 | World

Read More: Chinese Brands, China Internet, China Digital Scene, Nike, New Generation Chinese, Chinese Culture, Chinese Mobile Phones, China, Chinese Youth, China Bloggers, Chinese Psychology, World News
Tom Doctoroff

Cyber space is a chance to have a second life. It is a fantasy-driven virtual journey, albeit one that mirrors real world aspirations of "standing out while fitting in."

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Rafael Nadal Not In Peak Condition Heading Into US Open

AP | RACHEL COHEN | Posted 09.26.2009 | New York

Read More: Manhattan, Rafael Nadal, Flushing Meadows, US Open, New York, Nike, Queens, Usta, Tennis, New York News

NEW YORK — Rafael Nadal concedes he probably isn't in peak condition heading into the U.S. Open. The Spanish star returned to competition this ...

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Nike Fights Deforestation, Won't Use Leather From Amazon-Bred Cattle

AP | STAN LEHMAN | Posted 08.24.2009 | Green

Read More: Amazon Deforestation, Amazon Leather, Nike, Brazil, Environment, Nike Leather, Amazon Rainforest, Greenpeace, Amazon, Green News

SAO PAULO (AP) - Sportswear giant Nike Inc. announced Wednesday that it will stop using leather from cattle raised in Brazil's Amazon rainforest, sayi...

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Emmy-Nominated Ads: VOTE For The Best Ad Of The Year (VIDEO, POLL)

The Huffington Post | Ryan McCarthy | Posted 08.17.2009 | Business

Read More: Poll, Best Ads of the Year, Tina Few, Nike, Crispin-Porter-Bogusky, Sprint, Emmy Nominations, Budweiser, Anheuser-Busch, Bud Light, Hulu, DDB Chicago, Alec Baldwin, Business News

Yesterday, the Academy of Television Arts & Sciences announced its Emmy nominations for the year's best advertising spots. Some of the ads below will ...

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Lebron "Lepunk" James Gets Posterized

David Henry Sterry | Posted 08.12.2009 | Entertainment

Read More: Kobe Bryant, Nike, LeBron James, Nba, The King, Richard Milhouse Nixon, Mvp, Entertainment News
David Henry Sterry

Lebron James was posterized by Jordan Crawford, a fierce Xavier student, in a drive-by dunking at the Lebron James Skills Academy.

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America's Biggest Brands: Iconic Or Overexposed? (SLIDESHOW, VOTE)

Posted 08.02.2009 | Business

Read More: Google, Walt Disney, America's Biggest Brands, Apple, Nike, America's Most Iconic Brands, Slidepoll, Starbucks, Coca Cola, Over-Exposed, Levi Strauss, Wal-Mart, Mcdonalds, Business News

In the money-hungry world of corporate America, is there such a thing as too much of a good thing? In the case of mega-brands like Wal-Mart, Starbucks...

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Wimbledon Officials Call Serena Williams Ugly, Send Her to Back Courts

Charlotte Hilton Andersen | Posted 07.31.2009 | Living

Read More: Sports, Venus Williams, Nike, The Daily Mail, Serena Williams, Tennis, Anna Kournikova, Wimbeldon, Maria Sharapova, Living News
Charlotte Hilton Andersen

Often the best courts and play slots (and hence the better media coverage) are given to the women who are better lookers rather than the ones who are better players.

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Fans Steal Leo's Dunks In Kyoto

Page Six/NYP | Richard Johnson | Posted 07.31.2009 | Style

Read More: Leonardo Dicaprio, Shoes Stolen, Nike, Shoes, Leo, Style News

During a visit to a hilltop shrine in Kyoto last week, DiCaprio was asked by a couple of fans to pose for a picture -- but he declined, pointing to a ...

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