Following Pittsburgh Steelers' quarterback Ben Roethlisberger's six-game suspension over sexual assault allegations, women's rights advocates have questioned Nike's continued support of Roethlisberger.
I often feel that when an innovation is successful, I can't imagine life without it. I feel like that about many of the products and services from companies that made Fast Company's World's 50 Most Innovative Companies list.
Sending Tiger into the world with a 24/7 sex cop may successfully entomb him as a prisoner of desire. It may save his marriage. But, much more to the point, it will save the crazy huge profit Tiger generates for Nike.
"Once we heard Tiger's claim 'My wife never attacked me' said a GM spokesperson, "it was obvious that the vehicle itself must be at fault. Sports celebrities are attracted to Cadillac Escalades like magnets, and apparently so are golf clubs."
I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a superbrand.
The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.