The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.
Twelve years ago I got involved in the fight to end Nike's sweatshop abuses. Nike has consistently lied about working conditions and many consumers, even so-called progressives, believe that Nike "fixed those sweatshop problems." They did not.