SALEM, Ore. -- A deal proposed by Nike Inc. to create hundreds of jobs in Oregon in exchange for a guarantee that the state won't change a favorable c...
Question: If girls and women can "fit" into "men's shoes," if they are "game" doing so, if they like them, if they earn money to pay for them, if the...
Santa's got it easier this year as we point our consensus engine technology at the chaos of consumerism and look for the products that people are ranting about most from all across the Web, social media and more.
Nike is taking its apparel to a whole new level! The athletic wear mega brand has released a high-flying collection of images for its Women’s Spr...
If the shoe fits, get LeBron James to buy it for you. That's what I wanted to do recently when I went to the Nike Factory Store in Riverhead, N.Y., to purchase a pair of sneakers.
Nike is a pioneer in endorsements, going as far as developing brands within its brand. The payoff has been huge, but the risk is high when hundreds of millions of dollars are invested in the reputation of fallible individuals.
Stanley Hainsworth's name is often used synonymously with "creative" and "genius." Responsible for building three of the worlds best brands, Starbuck...
I recently sat down with cyclist Tyler Hamilton at his Montana home. Hamilton opens up about his use of illegal performance enhancing drugs and reveals details about the alleged illegal drug use of his former teammate and close friend Lance Armstrong.
When I recall the things I admired most about Robert F. Kennedy -- his fire, his faith, his Quixote-like tilt against racial injustice -- I'm reminded that it's hard to find heroes like that anymore, especially during an election season.
UPDATE 10/22/2012: Lance Armstrong was stripped of his seven Tour de France titles and banned for life from cycling, the International Cycling Union s...
Livestrong can survive the loss of Lance. It just needs to strike while the iron is hot and spread its identity well beyond one man.
Advertisers have long used human emotions to sell soap, cigarettes, and cars. So why not create campaigns that serve society's higher ideals and do it from within the same agencies that have long been vilified?
Chicago-bred NBA MVPs Michael Jordan and Dwyane Wade will share one less commonality: the reigning world champ has jumped ship to Chinese shoe brand L...
Mark Gongloff is off the newsletter this morning, so today's 7.5 Things are brought to you by Jillian Berman. Thing One: It's About Time: British o...
No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
Thanks to an explosion of creative tools like Final Cut and GarageBand, and public forums like Pinterest and Instagram, we're defining ourselves increasingly by our own output. Sadly, even the best tools do not an artist make.
Weight does not measure human worth. It is not an indicator of character. Bathroom scales are not designed to weigh merit. The boy in the Nike ad may well be full to the brim with greatness -- but none of it has anything to do with running.
When Adidas had their "shackle" sneaker scandal this summer, we figured that the sportswear industry might tread with caution when putting out riskier...
Most Americans spend more time on the couch than the road, which means that when we see wildlife it is often trying to sell us soft drinks. There is n...
A lot of good is being done around the world and lots of people want to support those good works. But it's hard to expose grassroots organizations to ...
Millions in the world are watching the Olympics. We are rooting for our home teams and rejoice in the heroics of the athletes. How about you? Do we embody Olympic values in our lives?
The Chinese consumer is becoming modern and international, but not Western. In my book, What Chinese Want, I outline a few "golden rules" successful ...
Marketing has taken over the Olympic Games, and London's draconian control of media messaging seems to have actually made things worse.
How can big corporate brands earn street cred or a cool factor to get the early adopters on board? Here are 10 key tips.
WASHINGTON -- For the first time in American history, an openly transgender person testified before a Senate committee on Tuesday. Kylar Broadus, f...
