There is a big shift in marketing today, with brands finding that they have a large number of customers who love their products. They are willing to tell their friends and effectively advertise the brand for free.
The economic costs of climate change are now clear. From weather-related disasters like Superstorm Sandy to droughts that have wiped out family farms and fueled devastating fires, the United States suffered 11 climate-related disasters last year alone that cost $1 billion -- each.
A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.
What do a hard shove in an NBA playoff game, a wayward ball in The Masters golf tournament, and a high school soccer match in Utah have in common? Nike's new slogan sums it up: Winning Takes Care of Everything.
The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.
Speed. Age. Glocal. Uncertainty. Innovation. I hear business leaders actively talking about these trends as separate entities. But it is clear to me that they are interrelated and must be taken as a whole to sustain profitable growth in this new age.