No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
Thanks to an explosion of creative tools like Final Cut and GarageBand, and public forums like Pinterest and Instagram, we're defining ourselves increasingly by our own output. Sadly, even the best tools do not an artist make.
Weight does not measure human worth. It is not an indicator of character. Bathroom scales are not designed to weigh merit. The boy in the Nike ad may well be full to the brim with greatness -- but none of it has anything to do with running.
Facebook hacking is out of control. If user privacy and security is not strengthened, then Facebook should issue a bold warning on every page -- just like the cigarette companies do. "Warning! Facebook is not a secure site.
Since Japan lowered its rate last April, our corporate tax rate has been the highest in the world. There is no disagreement in Washington, believe it or not, that a 35% rate is too high. What complicates things is that very few if any corporations actually pay that rate.
Shoppers at a growing group of clothing companies can now not only buy recycled items or see a portion of sales go to nonprofits, but partner with brands that give them a more active role in giving back.
Don't hop around to whatever band or musician is on the top of the Billboard chart just because that is where the conversation seems to be going. Focus on treating your brand like a person, a person who genuinely loves music and discovers new music the way a true fan does.