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To see Nike's World Cup ad is to enjoy it. And why not? But as we get to the business end of the great tournament it's time to face the fact that every player featured in the brilliant bit of marketing has bombed in spectacular fashion.
Nike's at it again, and it's losing millions due to our powerful anti-sweatshop campaign, mirroring the student movement that forced Nike to disclose its factory locations and recognize garment worker unions a decade ago.
I shared with them that these Nike executives are getting rich, Nike investors are getting rich, athletes that endorse Nike are getting rich, but the workers who produced the real wealth for Nike continue to live in abject poverty.
There's a critical lesson to be learned from the unholy trinity of Tiger, Donny and Nike because they share the most unattractive and counterproductive trait of traditional advertising: They tend to be stunningly self-absorbed.