NEW YORK — An advertisement featuring the NBA's two biggest superstars includes a gun reference, the same week two players were suspended for ca...
Kobe Bryant's latest Nike ad features a brazen gun reference, just days after the NBA suspended two players (including star guard Gilbert Arenas) for ...
In a Wednesday meeting at the World Economic Forum, Nike launched GreenXchange, an online marketplace where companies can collaborate and share ideas about sustainability.
On Tuesday, voters in Oregon overwhelmingly passed ballot initiatives approving modest tax increases on high-income earning individuals and businesses...
Rafael Nadal won his third-round match at the 2010 Australian Open on Friday in a four-setter against Philipp Kohlschreiber of Germany by the score of...
Nike Inc. will launch new golf clubs this month without the promotional muscle of golfing great Tiger Woods. That will be a challenge for the sport...
I'm not trying to understand what is happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a superbrand.
Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.
One reason for the Chamber's decline may be the result of what the Chamber's positioning communicates to businesses and lawmakers alike.
Companies should only be members of the Chamber of Commerce if they support hyper-conservative anti-regulatory policies across the board, and aren't afraid to show it.
The Chamber of Commerce is dead wrong on climate change, and dead wrong on cap-and-trade legislation.
Why is Tiger Woods the brand necessary? Why are the slo-mo shots of his on-course triumphs, set to Beethoven's swelling symphonies, so essential to us as a nation?
It might not seem like much, buying an iPod, or a cup of coffee at Starbucks, but collectively, we have done an amazing thing.
The organization that use to represent small business interests has morphed into a lapdog that serves a new master. That master is international mega-corporations.
Nike's founder topped the Forbes 400 Revolutionaries list. What Forbes failed to mention is that Knight grew his fortune on the backs of the abject poor.
The riddle is this: Who but a child less than years of age would buy a sweater, a watch or an SUV because Tiger Woods -- or any celebrity -- endorsed that product?
The issue of toxicity and chemicals is one that lies somewhat separate from the climate discussion. While it gets lost in the shuffle sometimes, the pressure on companies to deal with it just keeps rising.
With more voices saying clearly that US Chamber of Commerce does not represent them, the Chamber's membership numbers are looking more and more questionable.
Last week's photo of President Obama stuffing Reggie Love during a pick-up basketball game was the latest in a series of photos taken of the president playing in pants instead of shorts.
The Chamber's tone-deaf response to the situation is contributing to reputation damage that is hurting the organization's credibility.
Woods orchestrated a decade of deception. Nixon wasn't this good.
Maybe the Salahi's will crash a Palin book signing, if they can get past the huge crowds of women who had an affair with Tiger Woods.
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
The Chamber has been losing members -- real members out of its actual 300,000 or less total -- at a rate of several each week lately.
If the media briefing late last week was supposed to make things better for the U.S. Chamber of Commerce in the face of an onslaught of major defections over its climate extremism, it didn't.
