I am one of dozens of cover letters that you will receive today, in your 30k no-benefits full-time plus "Associate Program/ Program Assistant/ Education Coordinator/ Development Coordinator/ Social Media Associate" job.
The "overhead myth" is centered on the idea that nonprofits are valued by how little they spend on overhead. Overhead includes salaries for non-program management, office space, office technology and office supplies -- the non-sexy budget line items of a nonprofit organization.
The CrowdRise #HolidayChallenge just ended last week, and you won't believe how much the organizations raised collectively in small donations for their nonprofits: $2,394,827, more than double last year's total for the Vets Challenge.
Yes, crowdfunding and social media have taught nonprofit staffs how to convey great stories to pull donors' heartstrings to open wallets and purses. However, the information age also yields more vigilant contributors who want to be reassured.
It shouldn't just be left to politicians and community organizations to tackle the world's problems -- businesses should help, too. Although individually lots of businesses do great things, collectively they could be far more powerful and do much more good.
It is critically important that we move away from an unwritten rule that "charities" are doing good things that shouldn't be questioned, to a place where nonprofits are continually asking themselves whether they are making the most effective use of resources and providing real solutions.
At the core of relevancy is the basic understanding that the audience for the brand really matters, not the other way around. In an age of supporter shift, nonprofits must figure out how to make their brand promise relevant to different generations that have varying needs and perspectives.
The barriers that prevent students from making social impact career choices are real: positions that do not effectively leverage the MBA skill set, careers that lack investment in professional development and growth potential, and pathways that require vows of poverty.
When I say "flight to quality," I'm talking about the observable trend of donors deciding to support fewer organizations, consolidating their giving with those that mean the most to them from a mission perspective, demonstrate sustainability and treat them well.