Policies that gain controversy in their engagement with obesity are helpful for making a very public (yet uncomfortably avoided) issue further visible. It's hard to talk about obesity, private or public. Policies like the soda rule can be vehicles for those discussions to take place.
I believe that it's going to take all of us -- business, government, society, nonprofits, individuals -- working together to solve our obesity challenge. We need more holistic programs, not a narrowly focused, short-sighted ban that won't work.