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Obama 30 Minute Commercial

Barack Obama Dominated the Medium and the Message

Christine Pelosi | Posted 11.30.2008 | Politics

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Christine Pelosi

For the first time since the 24-hour media cycle sensationalized the race for the White House, a candidate for president cut through the clutter and reclaimed his -- and our -- national purpose.

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Obama 'Ad' Showcased Protagonist Turned Narrator

Jeffrey Feldman | Posted 11.30.2008 | Media

Read More: Hillary Clinton, John McCain, Barack Obama, Obama 30 Minute Ad, Obama Ad, Obama Infomercial, Obama 30 Minute Commercial, 2008 Election, Media News
Jeffrey Feldman

What was billed as Obama's 'ad' or 'infomercial,' was in fact a short documentary about the struggle to achieve the American dream. It was brilliant political theater.

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The Obamercial: Half Campaign Ad, Half "60 Minutes"

Huffington Post | Rachel Sklar | Posted 11.30.2008 | Media

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Here Obama was the storyteller, the narrator presenting the facts about the struggles afflicting real American families — recounted in his own familiar voice. That rang real and authentic, and drove home that Obama is a leader who listens.

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Packaged Goods

Daniel Menaker | Posted 11.29.2008 | Politics

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Daniel Menaker

Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.

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Five Reasons Why the Obama Infomercial was Worth the Cost

Leah McElrath Renna | Posted 11.29.2008 | Politics

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Leah McElrath Renna

The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.

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Obama Infomercial (VIDEO)

Huffington Post | Nicholas Graham | Posted 11.28.2008 | Politics

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Barack Obama's half-hour commercial/mini-documentary aired on Wednesday evening. Watch the full video below. Following the produced segment, viewer...

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