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Obama 30 Minute Commercial

The Obamercial: Half Campaign Ad, Half "60 Minutes"

Huffington Post | Rachel Sklar | Posted 05.25.2011 | Media

Here Obama was the storyteller, the narrator presenting the facts about the struggles afflicting real American families — recounted in his own familiar voice. That rang real and authentic, and drove home that Obama is a leader who listens.

Barack Obama Dominated the Medium and the Message

Christine Pelosi | Posted 05.25.2011 | Politics
Christine Pelosi

For the first time since the 24-hour media cycle sensationalized the race for the White House, a candidate for president cut through the clutter and reclaimed his -- and our -- national purpose.

Obama 'Ad' Showcased Protagonist Turned Narrator

Jeffrey Feldman | Posted 05.25.2011 | Media
Jeffrey Feldman

What was billed as Obama's 'ad' or 'infomercial,' was in fact a short documentary about the struggle to achieve the American dream. It was brilliant political theater.

Five Reasons Why the Obama Infomercial was Worth the Cost

Leah McElrath | Posted 05.25.2011 | Politics
Leah McElrath

The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.

Packaged Goods

Daniel Menaker | Posted 05.25.2011 | Politics
Daniel Menaker

Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.

Obama Infomercial (VIDEO)

Huffington Post | Nicholas Graham | Posted 05.25.2011 | Politics

Barack Obama's half-hour commercial/mini-documentary aired on Wednesday evening. Watch the full video below. Following the produced segment, viewer...