Leading the New Political Evolution in Advertising
Both the media and President-elect Obama's strategists have worked -- hopefully independently -- to transform the man into a brand
Both the media and President-elect Obama's strategists have worked -- hopefully independently -- to transform the man into a brand
Marlene H. Phillips | Posted 12.03.2008 | Home
By Marlene H. Phillips and Dawn Teo For the first time in this presidential election, Barack Obama has aired not one but two prime time ads in my sta...
AP | NEDRA PICKLER | Posted 12.03.2008 | Politics
SPRINGFIELD, Mo. — Democratic presidential candidate Barack Obama highlights Vice President Dick Cheney's support for Republican nominee John Mc...
Daniel Menaker | Posted 11.29.2008 | Politics
Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.
Leah McElrath Renna | Posted 11.29.2008 | Politics
The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.
Huffington Post | Nicholas Graham | Posted 11.28.2008 | Politics
Barack Obama's half-hour commercial/mini-documentary aired on Wednesday evening. Watch the full video below. Following the produced segment, viewer...
Michael Hughes | Posted 11.19.2008 | Home
Political communications consultant Mike Hughes, special to OffTheBus, deconstructs the latest campaign ads, frame by frame. In his latest ad, Obama ...
AP | JIM KUHNHENN | Posted 11.09.2008 | Politics
WASHINGTON — Already advertising at record levels, Barack Obama has scheduled a half-hour commercial for prime time on Oct. 29, six days before ...
Michael Hughes | Posted 11.07.2008 | Home
The difference between these ads is that Obama effectively hits viewer with facts on economic issues, while McCain focuses on tax policy, but distorts the truth, which can diminish the ad's effectiveness.
HuffingtonPost.com | Sam Stein | Posted 11.03.2008 | Politics
It is an unlikely scenario, but one the Obama campaign has been prepping for. If the Democratic Senator wins every state won by John Kerry in the 2004...
Daniel Nichanian | Posted 10.31.2008 | Home
The entire Republican Party cannot credibly run against itself. Can a voter in New Hampshire's first district believe that John McCain, John Sununu and Jeb Bradley are all mavericks? If so, who is the establishment?
New York Times | Posted 10.27.2008 | Politics
Two weeks ago, Senator Barack Obama's presidential campaign gleefully publicized a spate of news reports about misleading and untruthful statements in...
HuffingtonPost.com | Sam Stein | Posted 10.26.2008 | Politics
The McCain campaign is working "feverishly" to take down television advertisements that it is running nationally, according to sources who follow medi...
HuffingtonPost.com | Sam Stein | Posted 10.13.2008 | Politics
Obama campaign manager David Plouffe sent a memo to reporters early Friday morning, acknowledging the tightness of the presidential race and committin...
WSJ | Posted 09.12.2008 | Politics
In Florida's living rooms, the presidential contest so far has been a landslide -- Barack Obama, 9,785; John McCain, zero. That is the tally of local...
Huffington Post | Rachel Sklar | Posted 09.11.2008 | Media
Sounds like "celebrity" applies to both these men who happen to be running for president, spending millions to reach out to voters who see them every day on TV, in the papers, and staring up from magazine covers. But otherwise, totally anonymous.
HuffingtonPost.com | Seth Colter Walls | Posted 09.11.2008 | Politics
For good or for ill, the "celebrity" meme is here to stay in the presidential race. After John McCain's campaign attacked Barack Obama on the grounds...
Joseph Romm | Posted 09.07.2008 | Politics
You can't debunk a myth by verbally repeating it. This is actually very basic stuff, so it is surprising that neither Obama nor his team understand it.
HuffingtonPost.com | Rachel Weiner | Posted 07.24.2008 | Politics
In a new ad, sent out by the campaign after his roundtable on 21st-century security threats, Obama talks about foreign policy problems outside of Iraq...
Posted 07.23.2008 | Politics
In a new ad, Barack Obama touts his foreign policy bipartisanship (but doesn't mention Iraq). "The single most important national security threat tha...
Posted 07.16.2008 | Politics
Obama responds to the RNC's "Balance" ad attacking his energy policy with an ad tying McCain to Bush. "McCain and Bush support a drilling plan that ...
Jake Goldman | Posted 01.13.2009 | Politics
Obama: [holding hands with a Rabbi while lighting a menorah and wearing a shirt that says "Won't Jew vote for me?"] I am a real mensch. And I'm not Muslim.
Lester Feder | Posted 06.28.2008 | Home
News outlets treaded lightly on the absence of Obama's father from the ad. The Boston Globe wrote that Americans know who Obama is by now. But if that were really true, why the need for this kind of ad?
Chicago Sun Times | Lynn Sweet | Posted 04.17.2008 | Politics
The Clinton campaign is complaining about an Obama ad where Obama touts that he does not take money from oil companies. But I talked to Obama top stra...
New York Times | Adam Nagourney | Posted 03.28.2008 | Politics
Taking advantage of his financial edge, Senator Barack Obama is buying large amounts of advertising and building extensive get-out-the-vote operations...
Danny Groner | Posted 12.18.2008 | Media