If President Obama is serious about not letting the biggest mistake of his first term become the biggest mistake of his presidency, then he should consider the possibility that the communication strategy that got him into office doesn't work very well for him in office.
The White House is stuck in some parallel universe disconnected from reality. They still think the president's problem was one of developing a more effective way of communicating his message. The problem is the message, not it's communication.
The president, in the main, has done his job getting things done, but the White House Office of Communication has not communicated effectively. What is most dispiriting about this is that they were given the elements of a powerful story.