Just before the election, the Obama campaign bought 30 minutes of airtime for a spot that profiled four American families struggling to live the Ameri...
One of the roles of leadership is to provide such sense of control to others. And that is why the Obama infomercial is likely to have been very effective.
Here Obama was the storyteller, the narrator presenting the facts about the struggles afflicting real American families — recounted in his own familiar voice. That rang real and authentic, and drove home that Obama is a leader who listens.
What was billed as Obama's 'ad' or 'infomercial,' was in fact a short documentary about the struggle to achieve the American dream. It was brilliant political theater.
For the first time since the 24-hour media cycle sensationalized the race for the White House, a candidate for president cut through the clutter and reclaimed his -- and our -- national purpose.
The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.
Most notably, none of the average folks featured in the film actually endorsed Obama. Instead, they reminded viewers of the tough economic issues which are working best for the Democrat right now.
Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.
There are thousands of people in this country like my Uncle Billy, and they will go to the polls on November 4th with ignorance settled deep in their souls.