iOS app Android app

Obama Infomercial

Arthur Delaney

Juanita Stuart, Profiled In Obama Infomercial, Benefits From Anonymous Donor

HuffingtonPost.com | Arthur Delaney | Posted 05.25.2011 | Politics

Just before the election, the Obama campaign bought 30 minutes of airtime for a spot that profiled four American families struggling to live the Ameri...

Obama Infomercial and Your Brain

Stephen H. Baum | Posted 05.25.2011 | Politics
Stephen H. Baum

One of the roles of leadership is to provide such sense of control to others. And that is why the Obama infomercial is likely to have been very effective.

The Obamercial: Half Campaign Ad, Half "60 Minutes"

Huffington Post | Rachel Sklar | Posted 05.25.2011 | Media

Here Obama was the storyteller, the narrator presenting the facts about the struggles afflicting real American families — recounted in his own familiar voice. That rang real and authentic, and drove home that Obama is a leader who listens.

Obama 'Ad' Showcased Protagonist Turned Narrator

Jeffrey Feldman | Posted 05.25.2011 | Media
Jeffrey Feldman

What was billed as Obama's 'ad' or 'infomercial,' was in fact a short documentary about the struggle to achieve the American dream. It was brilliant political theater.

Barack Obama Dominated the Medium and the Message

Christine Pelosi | Posted 05.25.2011 | Politics
Christine Pelosi

For the first time since the 24-hour media cycle sensationalized the race for the White House, a candidate for president cut through the clutter and reclaimed his -- and our -- national purpose.

Barack Obama Infomercial Ratings: 33.6 Million Watch Across All Networks

AP | DAVID BAUDER | Posted 05.25.2011 | Media

NEW YORK — Nielsen Media Research estimated that 33.6 million people watched Barack Obama's half-hour television commercial Wednesday night. Th...

Packaged Goods

Daniel Menaker | Posted 05.25.2011 | Politics
Daniel Menaker

Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.

Time to Rise Above Racism and Self-Interest

Rachel Farris | Posted 05.25.2011 | Home
Rachel Farris

There are thousands of people in this country like my Uncle Billy, and they will go to the polls on November 4th with ignorance settled deep in their souls.

Five Reasons Why the Obama Infomercial was Worth the Cost

Leah McElrath | Posted 05.25.2011 | Politics
Leah McElrath

The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.

Selling Obama: Pitch-Perfect Infomercial More Clintonesque than Kennedy-Like

Eric Deggans | Posted 05.25.2011 | Politics
Eric Deggans

Most notably, none of the average folks featured in the film actually endorsed Obama. Instead, they reminded viewers of the tough economic issues which are working best for the Democrat right now.

Obama Infomercial (VIDEO)

Huffington Post | Nicholas Graham | Posted 05.25.2011 | Politics

Barack Obama's half-hour commercial/mini-documentary aired on Wednesday evening. Watch the full video below. Following the produced segment, viewer...