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Obama Logo

Disrespecting the Bing

Eric Dezenhall | Posted 06.29.2009 | Business

Read More: Branding, Microsoft, Bing, Stanley Bing, Obama Logo, Brand Appropriation, Search Engines, Brand Identity, Perez Hilton, New Search Engine, Pepsi, Microsoft Bing, Business News
Eric Dezenhall

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.

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Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 01.18.2009 | Media

Read More: Carol Cox, Joan Kellogg, Barack Obama Campaign, Politics News, Politics, Obama Logo, Sender Llc, Vsa Partners, Logo, Bobby Calder, Kellogg School of Management, Sol Sender, Barack Obama, Brand Development, Logo Design, Branding, Corporate Logos, Barack Obama Campaign Logo, Mode, Media News
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.

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Logo War: McCain Makes Me Feel Like A Schoolgirl In All The Wrong Ways

Natasha Vargas-Cooper | Posted 07.16.2008 | Home

Read More: Obama Logo, Candidate Brand, Senator McCain, Senator Obama, Mccain, Obama 2008, Candiate Logo, Obam, Election Logo, Election Campaign Logo, Home News
Natasha Vargas-Cooper

Obama has a genuine brand logo. Even going back 20 years, I can't recall a single other instance where you could remove the candidate's face and name and still know who the logo represented.

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