Can a popular president, recently reelected and reigning supreme culturally and socially, master -- for the sake of prosperity and his vision of a just society -- the sclerotic tribal dynamics of Washington?
Because the ratio of representatives-to-voters is so out of whack, intermediaries have become necessary: unions, lobbyists, special-interest groups, SuperPACs. But social media can break the stranglehold of big money and mass media on our elections.
You know that social media has power when the most powerful leader on the planet is using one of the most-popular-yet-less-well-known social media platforms to communicate -- totally unannounced and completely by surprise.
What surprised me is that the Romney team lags behind the Obama team in overall digital activity. I figured, given McCain's low online profile compared with Obama's in 2008, that Romney would have created a more visible and active presence.
Mitt Romney is not exactly big on the Internet. Obama nets more supporters and dollars through his online campaign, and draws more traffic in news and search -- one of the rawest indicators of what Americans are looking for online. But is that even a good thing?
When I saw these numbers, I immediately thought of Mark Twain, who once said: "There are three kinds of lies: lies, damned lies, and statistics." He meant that facts are one thing, but their interpretation can be quite another.
In late May, the Obama campaign unveiled its latest innovation in the usage of social media: The Dashboard. It serves as more proof that Barack Obama is a master of the deployment of social media in political campaigns.