Social media success isn't just about followers: it's about the influence and engagement an account holds on a given network. In general, amplification and engagement, measured in retweets, @mentions and @replies, and influence offer better metrics to analyze campaigns.

NEW YORK — Twitter is abuzz with presidential candidates this year, though not all in the Twittersphere are equal. Rick Santorum tweets a lot m...

WASHINGTON -- President Barack Obama didn't say anything particularly newsworthy at Wednesday's Twitter Town Hall. But his hour-plus appearance before...

Republican presidential candidate Mitt Romney raised a sky-high amount of campaign cash over the last three months. One contentious issue has House Sp...

If Obama's angry words were primarily meant to soften his base for compromises to come -- like $200 billion in Medicare and Medicaid cuts -- add this to a string of examples spotlighting Obama's governing style: Talk Left, Walk Right.

So, humanity's first "Twitter town hall" is now in the books. Was it everything you hoped it would be? My wish is that if we all agree to behave ourse...

WASHINGTON -- During a Twitter town hall Wednesday, President Obama was asked whether he would consider invoking the 14th Amendment to pay government ...

WASHINGTON (AP) — President Barack Obama kicked off his first Twitter town hall with – what else? – a tweet. Using a laptop set up on a lecte...

WASHINGTON -- House Republicans are crashing President Barack Obama's Twitter Town Hall on Wednesday by flooding the event with questions of their own...

CHICAGO — Call him the Digital Candidate: President Barack Obama is asking supporters to use Facebook to declare "I'm In!" for his re-election c...

When Barack Obama traveled to Texas this month to talk immigration, David Plouffe, his top message guru, decided to stay home and watch Twitter instea...