Companies and political candidates alike need to better understand how to market to women in a way that deeply and profoundly resonates with them in order to win. The stakes are big and are up for grabs.

We don't want to hear about how other things take precedence over our basic civil and human rights. Give us full legal equality and give it to us now. Put the ERA up for a vote and end the greatest injustice ever swept under the American carpet.

I predict that the voter turnout among women who most admire Hillary Rodham Clinton is being underestimated in the turnout models of all major pollsters, and if I am right by even a small percent this will shake the foundation of a razor-thin election.

WASHINGTON -- Mitt Romney has not closed the gender gap in the final days before the election, despite recent reports that President Barack Obama no l...

People of a certain age and a certain means often "vote their pocketbooks." To them I say, I am "voting my granddaughters."

The debates over, we're now in the Battle of Verdun phase of the 2012 campaign. It is a bloody war of attrition over tiny pieces of real estate: t...

VIENNA, Va. -- President Barack Obama has been wearing a pink wristband in recognition of breast cancer awareness month and his challenger, Mitt Romne...

Actresses Eva Longoria, Scarlett Johansson and Kerry Washington star in a new ad that highlights Mitt Romney's positions on women's health issues and ...

ARVADA, Colo. — A nation at war, crippling joblessness and a looming budget standoff that could wreck the economy have been overshadowed in rece...

WASHINGTON -- To see the most important impact of the Democrats' attacks on Mitt Romney's career at Bain Capital, look no further than how the presump...

With Obama enjoying as much as a 20 point lead with women, who many pundits say could be the key to the election, you'd think the Romney would be a little more accommodating. But Romney's positions could not be clearer.

President Obama’s re-election campaign is beginning an intensified effort this week to build support among women, using the debate over the new heal...

The Republican presidential field features a wide-range of diverse characters vying for the nomination. On the staff level, however, there is much mor...

WASHINGTON — An aggressive President Barack Obama declared Wednesday that congressional Republicans are more interested in dividing the country ...

By KEN THOMAS AND JENNIFER AGIESTA, Associated Press (AP) WASHINGTON -- Whites and women are a re-election problem for President Barack Obama. Youn...

Barack Obama is continuing his effort to court women voters, with a fundraiser, new television ad, and a coordinated event with Hillary Clinton this w...

During a conference call with national female supporters on Monday, Barack Obama and his aides outlined a comprehensive strategy to target female supp...

Older women might end up voting against their own interests with a McCain who, at least, culturally speaks their language, as opposed to an Obama, who does not seem to be speaking to them at all.

Women are far more pessimistic than men in their attitudes about the status quo. Whether it is the price of food and fuel or disparities in the workplace, they feel the impact more than their male counterparts.

Before Hillary Clinton suspended her presidential campaign, the chattering classes were doing what they do best: speculating, specifically about her 1...

In the first sign that voters are coalescing around Barack Obama as the Democratic nominee, two daily tracking polls notice a widening of the gap over...

The key to reaching women voters who might go for McCain is two-fold. Obama needs to communicate with them about who he is and address their real economic anxieties.