Companies and political candidates alike need to better understand how to market to women in a way that deeply and profoundly resonates with them in order to win. The stakes are big and are up for grabs.
My mother raised me right. I have always looked beyond my own life to have compassion for others. Even considering my own interests, I find that there are reasons to have voted Democratic in this election other than feminism and LGBT equality.
We don't want to hear about how other things take precedence over our basic civil and human rights. Give us full legal equality and give it to us now. Put the ERA up for a vote and end the greatest injustice ever swept under the American carpet.
I predict that the voter turnout among women who most admire Hillary Rodham Clinton is being underestimated in the turnout models of all major pollsters, and if I am right by even a small percent this will shake the foundation of a razor-thin election.
With Obama enjoying as much as a 20 point lead with women, who many pundits say could be the key to the election, you'd think the Romney would be a little more accommodating. But Romney's positions could not be clearer.
Women are far more pessimistic than men in their attitudes about the status quo. Whether it is the price of food and fuel or disparities in the workplace, they feel the impact more than their male counterparts.
This doesn't go down very well with a lot of voters, especially with the working class and underpaid professional women who make up many of Senator Clinton's supporters -- women who may have been passed over for jobs in the past and who work for 80 cents of a man's dollar.