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Offer

The Art of Offer Negotiations: 5 Steps to Salary Success

Skiddy von Stade | Posted 09.29.2014 | Business
Skiddy von Stade

You may believe applying for jobs, landing interviews and producing outstanding references are the toughest of job search challenges. However, it's what happens after you land a job that presents the real test.

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 09.10.2014 | Business
MaryEllen Tribby

All of your direct response marketing advertising campaigns are a mixture of art and science. The art is in writing the sales letter. The science is in tracking responses and using statistical computations to plan future campaigns.

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

Love and Logic Equals Great Marketing

MaryEllen Tribby | Posted 11.19.2013 | Business
MaryEllen Tribby

The greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it everyday.

Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

In Tough Economic Times: Market Smarter, Not Harder

MaryEllen Tribby | Posted 10.22.2013 | Business
MaryEllen Tribby

Perhaps one of the greatest benefits of multi-channel marketing is that it provides great customer relationship-building opportunities.

No, You Shouldn't Take Out the Largest Mortgage Possible

Women & Co | Posted 08.17.2013 | Business
Women & Co

For many Americans, a mortgage is indeed the most attractive way to borrow because interest rates are not only low, but also the interest is often tax-deductible.

When to Broach the Salary Question?

Liz Ryan | Posted 05.06.2012 | Money
Liz Ryan

Gazillions of job-search advice articles have told job-seekers to clam up on the subject of compensation. "Wait for the offer," these books and articles say. "Whoever is first to name a number, loses," goes the old wives' tale.

In These Times, Is Respect on the Job a Pipe Dream?

Liz Ryan | Posted 05.25.2011 | Business
Liz Ryan

No matter how hungry we are, if we decide that getting a job means abdicating our power and allowing ourselves to be disrespected, we are done.

Say No to Job-Candidate Abuse

Liz Ryan | Posted 05.25.2011 | Business
Liz Ryan

We can and should expect recruiters, hiring managers and HR people to explain their reasons for every request they make of a job seeker.