You may believe applying for jobs, landing interviews and producing outstanding references are the toughest of job search challenges. However, it's what happens after you land a job that presents the real test.
All of your direct response marketing advertising campaigns are a mixture of art and science. The art is in writing the sales letter. The science is in tracking responses and using statistical computations to plan future campaigns.
It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.
Gazillions of job-search advice articles have told job-seekers to clam up on the subject of compensation. "Wait for the offer," these books and articles say. "Whoever is first to name a number, loses," goes the old wives' tale.