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Ogilvyearth

Consumers Will Save the World (If You Give Them Points)

Marc Stoiber | Posted 05.21.2012 | Business
Marc Stoiber

At the GLOBE 2012 Conference, I spoke with Andreas Souvaliotis, President of AIR MILES For Social Change. With this company, Souvaliotis has created a program that incents consumers to act sustainably in numbers that made me sit down. What was the secret?

The Toilet that Taught Me an Innovation Lesson

Marc Stoiber | Posted 07.24.2011 | Technology
Marc Stoiber

I was a bit surprised to get a note a few weeks back asking if I'd be interested in writing a piece on the Numi toilet, a piece of 'bells and whistles' technology at a price that would make the everyman blanch.

Avoiding Greenwash and its Dangers

Andrew Winston | Posted 05.25.2011 | Green
Andrew Winston

This week is the fortieth anniversary of Earth Day. In general, it's wonderful to see companies competing on green. But there is also a high risk of companies overstating the truth.