At the GLOBE 2012 Conference, I spoke with Andreas Souvaliotis, President of AIR MILES For Social Change. With this company, Souvaliotis has created a program that incents consumers to act sustainably in numbers that made me sit down. What was the secret?
I was a bit surprised to get a note a few weeks back asking if I'd be interested in writing a piece on the Numi toilet, a piece of 'bells and whistles' technology at a price that would make the everyman blanch.
This week is the fortieth anniversary of Earth Day. In general, it's wonderful to see companies competing on green. But there is also a high risk of companies overstating the truth.