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Old Spice

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 10.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

Brand Humanity

Merry Carole Powers | Posted 08.09.2014 | Business
Merry Carole Powers

If you ask me, these key brand principles belong in our personal world every bit as much as the professional sector. After all, we were, each one of us, born the CEO of our own lives.

The New Host Of 'Who Wants To Be A Millionaire' Could Kick Your Ass

The Huffington Post | Bill Bradley | Posted 05.02.2014 | TV

"Who Wants To Be A Millionaire" may be getting its most badass host since Regis chucked up the deuces. After the news broke that Cedric the Entert...

Terry Crews Must Shave Hair Clone Of Himself In This Seriously Surreal New 'Old Spice' Ad

The Huffington Post | William Goodman | Posted 03.17.2014 | Comedy

After a hiatus of almost one year, Terry Crews is back with another totally out-there, seriously surreal commercial for Old Spice. In this new ad camp...

Ryan Kristobak

If James Marsden Could Beat Up One Of His Characters, It Would Be This Guy

HuffingtonPost.com | Ryan Kristobak | Posted 02.03.2014 | Entertainment

James Marsden had an exciting 2013: finishing his arc as Criss on "30 Rock," portraying John F. Kennedy in "Lee Daniels' The Butler" and starring oppo...

Old Spice, You've Done It Again

The Huffington Post | Isaac Saul | Posted 01.23.2014 | Comedy

A word of warning to all moms out there: Old Spice is turning your boys into men. The brand that's become synonymous with ridiculously funny commer...

11-Year-Old Invents Epic Deodorant Stick

William Goodman | Posted 08.21.2013 | Technology

11-year-old Quinn Sheeran is coming out smelling like roses today on the Internet after a video showing the young inventor from New Jersey demonstrati...

Can Soap Ruin Your Life?

Posted 06.12.2013 | Comedy

Old Spice is known for their LOL-worthy commercials, but the ad for their latest product has us afraid to ever use a bar of soap ever again. As it tu...

Old Spice Bar Soap Coming This Month

AP | By MAE ANDERSON | Posted 06.08.2013 | Business

NEW YORK (AP) — Old Spice is raising the bar, literally. The aftershave brand, which is known for appealing to more mature men, is in...

Sourcing Self-Confidence From Deodorant

Ben Berkon | Posted 11.26.2012 | Business
Ben Berkon

At its core, the "Susan Glenn" Axe campaign is hardly presenting a new revelation or message in the wide world of advertising. However, the key difference is that "Susan Glenn" delves into the until-now-untapped psyche of the average teenager. And boy, is this powerful stuff.

Now You Can Make Sweet Music With The Old Spice Guy's Enormous Muscles

The Huffington Post | Jason Gilbert | Posted 08.28.2012 | Technology

Old Spice is out with a new advertisement starring ripped actor Terry Crews, and this one is an insane, interactive, musical treat. The commercial...

Taco Bell Throws Down Twitter Gauntlet On Old Spice

Posted 07.11.2012 | Home

Old Spice, are you going to let Taco Bell talk to you like that? A brief but hilarious twitter feud popped up on Reddit yesterday between Old Spic...

'Dr. Schnoz' Is Back (VIDEO)

The Huffington Post | Ron Dicker | Posted 04.30.2012 | Small Business

Michael Salzhauer, the Miami cosmetic surgeon who caused a stir with his so-called "Jewcan Sam" video to promote nose jobs, is back with another viral...

Six Brands That Have Come Back From The Dead

24/7 Wall St. | Posted 12.14.2011 | Business

From 24/7 Wall St.: It is not unusual for brands to disappear. It is unusual to see major brands resurrected. Scores of brands like New Coke, Circuit ...

Say What?: The Old Spice Guy Wants A Woman (And Kids) With 'Good Hair'

Posted 11.29.2011 | Black Voices

Isaiah Mustafa aka The Old Spice Guy is smelling a bit bland this morning after an E! News segment he taped last night. While promoting his guest s...

Isaiah Mustafa To Fabio: 'It's On'

Posted 09.24.2011 | Comedy

Well, it's official. The duel is on. It seems Isaiah Mustafa found some time after solving the NFL lockout debacle to release a video officially a...

WATCH: Fabio Challenges Isaiah Mustafa To A Duel

The Huffington Post | Christine Friar | Posted 09.24.2011 | Comedy

As we reported last week, Old Spice is replacing Isaiah Mustafa with Italian model Fabio in their Old Spice Guy viral ads. According to our poll, a wh...

WATCH: Fabio Is The New Old Spice Guy?

The Huffington Post | Christine Friar | Posted 09.20.2011 | Comedy

It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...

Kathy Griffin, Old Spice Guy Isaiah Mustafa Dating: Report

popeater.com | Posted 05.25.2011 | Entertainment

Move over, Levi Johnston! Kathy Griffin has a new man in her life, and this time, it's the real deal! UsMagazine.com reports that the 'My Life on t...

Old Spice Guy Round Three: 2011 Commercials Set To Begin

The Huffington Post/AP | Posted 05.25.2011 | Media

CINCINNATI (AP) -- Last year's advertising sensation will soon make its 2011 debut, as Old Spice's suave, shirtless star returns in round three of his...

Old Spice Guy Returns

The Huffington Post | Dean Praetorius | Posted 05.25.2011 | Comedy

He's back. Isaiah Mustafa's here again to tell the world about the wonderful world of Old Spice, and "the man your man could smell like." Mustafa a...

From Old Spice to Levitra, Social Media Is the Place to Build Brands

Inder Sidhu | Posted 05.25.2011 | Business
Inder Sidhu

First it took phosphates out of detergents, now Proctor & Gamble is taking money out of soap operas.

Old Spice Finds the Funny

Posted 06.25.2011 | Women

Everybody's been telling me about the hilarious Old Spice campaign that's been burning up YouTube, so I finally took a look. Now I know what they're t...

Mid Term Election Anxiety & Halloween Politiku

Susanna Speier | Posted 05.25.2011 | Politics
Susanna Speier

Christine O'Donnell's "I am not a witch" ad inspired me to buy the witch wig that I ended up returning, unopened, the day before Halloween. After the Gawker story, I just wasn't in the mood to make fun of her anymore.

Why Did We Get Married?

Paul Bowers | Posted 05.25.2011 | College
Paul Bowers

I got married in college. That is to say, my wife and I are both undergraduates at the University of South Carolina. That is to say, we get a lot of raised eyebrows when we introduce ourselves to classmates.