"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...
Two of the greatest things the Internet has given us this year have now been combined in a hilarious animated video: The suave, poetic phrases of the ...
The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and ...
The Old Spice guy just took his YouTube campaign to a whole new level by proposing to a woman on behalf of one of his Twitter followers. The fan tweet...