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Olympic Marketing

The State of China's Brand Landscape in 2009: FAQs

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

It's dangerous to generalize but the Chinese have always been conservative spenders and messages in China, particularly those targeted to the mass market, have usually focused on "protective" benefits.

Olympic Sponsors: For the Chinese, Winners and Losers

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

As the XXIX Olympiad in Beijing has come to a close, all eyes are on return on investment. Were the millions of dollars forked out by both international and local brands worth it?