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Olympic Sponsorship

The Money Games

David Potter | Posted 07.10.2012 | Sports
Read More: London Olympics, Amateur Athletes, Olympic Sponsorship, Olympics, Corporate Sponsorship, Sports News
David Potter

The London Olympics are unthinkable without their corporate sponsors, both for the site itself and for the teams that are going to compete. But what would a person connected with the ancient version of the Games think?

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Olympic Sponsors: For the Chinese, Winners and Losers

Tom Doctoroff | Posted 05.25.2011 | Business
Read More: Ge, Coca-Cola, Li Ning, Visa, Nike, Olympic Sponsorship, Beijing Olympics, Budweiser, Coke, Olympic Marketing, Yang Yuan Xiang, McDonald's, Business News, Adidas, Olympics, Anta, Business News
Tom Doctoroff

As the XXIX Olympiad in Beijing has come to a close, all eyes are on return on investment. Were the millions of dollars forked out by both international and local brands worth it?

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Welcome to the Orwell Olympics

Marty Kaplan | Posted 05.25.2011 | Politics
Read More: China Darfur, Olympic Sponsorship, Beijing Olympics, Olympics, China Human Rights, Politics News
Marty Kaplan

Bush doesn't have to ask Hu Jintao to tear down the Great Wall of China, but the least he can do is to use in public, in China, some of the lovely human rights language he claims he's been saying in private.

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