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On the Island

How Does Word of Mouth Work, Anyway?

Catherine McKenzie | Posted 07.06.2013 | Books
Catherine McKenzie

Te idea of how people choose the books they read, and what role word of mouth (in whatever form) plays in that has been on my mind. And that got me thinking: what does word of mouth mean, really? And, more importantly, how does it work?

How to Get the Most From Your Holiday Vacation

Julie Gerstenblatt | Posted 02.19.2013 | Travel
Julie Gerstenblatt

Every time I plan a vacation, I turn to TripAdvisor for advice, and you know what? It's a baaaaad idea. That site totally messes with my head.