Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.
A Truth Scroll would tag guests with all of their affiliations. It would indicate that news show guest Tom Ridge is a "former Governor of Pennsylvania and current consultant to several security firms vying for Federal contracts."