FDA: Drug Companies Pressure Agency For More Online Ads
WASHINGTON — As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical ...
WASHINGTON — As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical ...
Jarvis Coffin | Posted 11.10.2009 | Media
There are two ways to chase after serious money as a publisher, and one of them is to be small. Having tried big, Murdoch may be coming to terms with the alternative.
Jarvis Coffin | Posted 11.10.2009 | Technology
The European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy.
New York Times | RICHARD PÉREZ | Posted 11.09.2009 | Media
Nearly every paper in America has lost circulation, but The Post more than most -- down almost 30 percent in 2.5 years, to 508,000 in the most recent ...
Jarvis Coffin | Posted 11.04.2009 | Media
It's not especially difficult to take $3 billion worth of product and give it away successfully online to the delight of millions of users. The question is how to make money from that give-away.
Andrew Cherwenka | Posted 11.03.2009 | Media
The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.
Jarvis Coffin | Posted 10.30.2009 | Media
The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since T...
Nancy Moonves | Posted 10.28.2009 | Entertainment
The last thing I ever expected to wind up doing was becoming part of the creative and marketing team behind a tiny indie movie attempting to invent a business model for monetizing films online.
Tanja Aitamurto | Posted 10.28.2009 | Business
Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.
Jarvis Coffin | Posted 10.28.2009 | Media
Ad Age reports that ad agencies are finally getting their dander up over compensation.
Mitchell Markson | Posted 10.21.2009 | Business
While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.
Jarvis Coffin | Posted 10.19.2009 | Media
As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.
Jarvis Coffin | Posted 10.14.2009 | Media
Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.
Jarvis Coffin | Posted 10.13.2009 | Media
Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.
Jarvis Coffin | Posted 10.08.2009 | Media
A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.
Jarvis Coffin | Posted 10.07.2009 | Media
Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?
nytimes.com | Posted 09.30.2009 | Technology
Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too f...
gigaom.com | Posted 09.28.2009 | Technology
U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers...
Tor Myhren | Posted 09.24.2009 | Business
Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.
The Economist | Posted 09.24.2009 | Technology
ONLINE social networks are handy not just as a means of wasting time but also as a communications tool for business. Dell, a computer-maker, has made ...
Jarvis Coffin | Posted 11.11.2009 | Media
A fax sent by Newt Gingrich is unsolicited -- and possibly unlawful.
Eric Ehrmann | Posted 11.08.2009 | World
Canadian privacy commissioner Jennifer Stoddart is prosecuting Facebook for giving members confusing and misleading information in its end user agreement.
Stefan Sirucek | Posted 10.20.2009 | Media
With YouTube's new policy of paying those with hit videos, that clip of a kid's wacky 5th birthday may help pay for his college tuition. Or his dental work.
Jarvis Coffin | Posted 10.18.2009 | Media
The Guardian editorializes that the free market can no longer support the work of keeping communities informed. That's news to me.
Jarvis Coffin | Posted 09.29.2009 | Media
Information is abundant and free; collating the threads of its different parts becomes the scarce source of value. It may interest us all to know that this was the premise of Time Magazine when it was founded.
AP | MATTHEW PERRONE | Posted 11.11.2009 | Technology