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Online Advertising

Online Advertising: Who Gets The Highest Ad Rates On The Web

Digital | Michael Learmonth | Posted 12.21.2009 | Technology

Read More: Kardashian Twitter, Kardashian Online Advertising, Online Advertising, Digital Advertising, Kim Kardashian Tweets, Kim Kardashian, Kim Kardashian Twitter, Kardashian Sponsored Tweets, Technology News

NEW YORK (AdAge.com) -- Online ad rates, we're told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook,...

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Microsoft Users More Likely To Click Online Ads: STUDY

techcrunch.com | Posted 12.11.2009 | Technology

Read More: Microsoft Users Online Ads, Online Ads, Microsoft Users, Microsoft Online Advertising, Online Advertising, Microsoft, Technology News

Is there something about people who use Microsoft products that makes them more likely to click on an online ad? Some data from search advertising net...

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Winning in 2010: Putting the Pieces Together

Colin Delany | Posted 12.11.2009 | Politics

Read More: Online Organizing, Online Advertising, 2010 Elections, Obama Technology, Politics News
Colin Delany

Not only will the new Congress help determine the fate of Barack Obama's remaining agenda, but the state legislators who take their seats in 2011 will redraw districts across the country.

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When Sex-Themed Ads Go Wrong

DailyFinance | Aimee Picchi | Posted 12.03.2009 | Business

Read More: TV Commercials, Levi Johnston, Advertising, Online Advertising, Halls, Business News

File this under "stupid sex ads." While it's true that sex sells -- and has for more than a century -- a rash of recent ads from top marketers has pro...

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Google's 'First Click Free' Will Allow Newspapers To Limit Access To Stories

AP | JANE WARDELL and ANDREW VANACORE | Posted 12.02.2009 | Media

Read More: Google, Google News, First Click Free, Newspapers, Bing, Goolge Indexing, Google Reader, Online Advertising, Online, Murdoch, First Click Free Google, Rss, Online News, Link Economy, Rupert Murdoch, Yahoo, Media News

LONDON — In a move that could help improve relations between Google Inc. and the media industry, the Internet search company is offering publish...

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"Aol.": Company Unveils New Branding

Jarvis Coffin | Posted 11.24.2009 | Media

Read More: Tim Armstrong, Paid Content, Aol, Online Advertising, Internet Advertising, Media News
Jarvis Coffin

The new Aol mark featuring lower case "o" and "l" and a dot at the end does a nice job of cracking open the brand for a new look.

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Palin Online -- Palin's Web Buzz Trumps Obama's

Jose Antonio Vargas | Posted 11.20.2009 | Technology

Read More: Heritage Foundation, Republican National Committee, Mindy-Finn, Jav on Tech, Patrick Ruffini, Going Rogue, Google Insights for Search, Oprah Winfrey, Sarah Palin Online, Sarah Palin Going Rogue, Online Advertising, Sean Hannity, Sarah Palin, Barack Obama Online, Gop Online, Robert Mcdonnell, Technology News
Jose Antonio Vargas

Is there anyone quite like Sarah Palin online? At the moment, no -- not Michael Jackson, not Manny Pacquiao, not even President Obama, according to Google Insights for Search.

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Winning Online: 10 Tips for 2010 Campaigns (Part II)

Matt Dunn | Posted 11.17.2009 | Technology

Read More: Interactive, New Technology, Online Advertising, 2010 Elections, Online, Email, Campaign Strategy, Democrats, Online Organizing, Obama Technology, Technology News
Matt Dunn

The reality is that Election Day 2010 is one year away. It's time for campaigns to start gearing up, and interactive needs to play a bigger role than it did in 2008 or 2009.

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FDA: Drug Companies Pressure Agency For More Online Ads

AP | MATTHEW PERRONE | Posted 11.11.2009 | Technology

Read More: Big Pharma, Online Ads, Pharmaceutical Companies, FDA Drug Companies, Online Advertising, Fda, Drug Companies, National Agency for Food Drug Administration and Control, Big Pharma Online Ads, Twitter, Facebook, Pharma FDA, Fda-Pharmaceuticals, Pharma, Pharmaceutical Industry and Online Ads, Technology News

WASHINGTON — As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical ...

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Rupert Murdoch's Serious Internet Strategy

Jarvis Coffin | Posted 11.10.2009 | Media

Read More: Google, Ad Networks, Rupert Murdoch, News Corp, Online Advertising, Internet Advertising, Media News
Jarvis Coffin

There are two ways to chase after serious money as a publisher, and one of them is to be small. Having tried big, Murdoch may be coming to terms with the alternative.

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EU Has its Finger on the Internet Privacy Button

Jarvis Coffin | Posted 11.10.2009 | Technology

Read More: European Union, Online Advertising, Clickz, Privacy, Internet Advertising, Phorm, Technology News
Jarvis Coffin

The European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy.

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NY Post Circulation Sinks To 508,000

New York Times | RICHARD PÉREZ | Posted 11.09.2009 | Media

Read More: News Corp, Newspapers, Print Circulation, Advertising, Online Advertising, Ny Post, Print, New York Post, Online, Nydn, News Corp., Rupert Murdoch, Newspaper Circulation, Fox News, New York Daily News, Media News

Nearly every paper in America has lost circulation, but The Post more than most -- down almost 30 percent in 2.5 years, to 508,000 in the most recent ...

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Can Hulu rescue TV (For Nothing)?

Jarvis Coffin | Posted 11.04.2009 | Media

Read More: Paid Content, Online Video, Online Advertising, Internet Video, Internet Advertising, OMMA Video Conference, Media News
Jarvis Coffin

It's not especially difficult to take $3 billion worth of product and give it away successfully online to the delight of millions of users. The question is how to make money from that give-away.

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The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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AOL's Army of 3,000 Journalists

Jarvis Coffin | Posted 10.30.2009 | Media

Read More: Aol, Online Advertising, Internet Advertising, The New York Times, Media News
Jarvis Coffin

The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since T...

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Making a Splash in the Indie World

Nancy Moonves | Posted 10.28.2009 | Entertainment

Read More: Youtube, Clumsy Best Man, Internet Video, Viral Video, Online Advertising, Chloe and Keiths Wedding, Entertainment News
Nancy Moonves

The last thing I ever expected to wind up doing was becoming part of the creative and marketing team behind a tiny indie movie attempting to invent a business model for monetizing films online.

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Targeted, Hyper-Personalized, Real-Time Ads - Please Come to Me!

Tanja Aitamurto | Posted 10.28.2009 | Business

Read More: Future of Journalism, Foursquare, Hyperpersonalized Advertising, Contextual Advertising, Online Advertising, Advertising, Journalism, Twitter, Facebook, Business News
Tanja Aitamurto

Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.

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Fixing Ad Agency Compensation

Jarvis Coffin | Posted 10.28.2009 | Media

Read More: Online Advertising, Internet Advertising, Ad Agency Compensation, Ad Age, Media News
Jarvis Coffin

Ad Age reports that ad agencies are finally getting their dander up over compensation.

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Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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FTC Decides on a Double Standard for Citizen Journalists

Jarvis Coffin | Posted 10.19.2009 | Media

Read More: Blogosphere, Iab, Randall Rothenberg. IAB, Online Advertising, Ftc, Internet Advertising, FTC Blogger Guidelines, Media News
Jarvis Coffin

As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.

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Living In the Real World

Jarvis Coffin | Posted 10.14.2009 | Media

Read More: Ad Networks, Wall Street Journal, Online Advertising, Advertising, Privacy, Internet Advertising, Media News
Jarvis Coffin

Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.

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Demand-Side Advertising Networks: An Issue of Consideration

Jarvis Coffin | Posted 10.13.2009 | Media

Read More: Ad Networks, Demand-Side Ad Networks, Online Advertising, Demand-Side Advertising Networks, Internet Advertising, Ad Agency Compensation, Media News
Jarvis Coffin

Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.

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Pride Goeth Before a Fall: Consumer Magazines Talk About Building an Ad Network

Jarvis Coffin | Posted 10.08.2009 | Media

Read More: Ad Networks, Vertical Ad Networks, Online Advertising, Internet Advertising, Ad Age, Magazines, Media News
Jarvis Coffin

A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.

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It's Just Business. Or, Is It?

Jarvis Coffin | Posted 10.07.2009 | Media

Read More: Internet Advertising, Media Buying Agencies, Online Advertising, Media Planning, Ad Age, Media News
Jarvis Coffin

Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?

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Users Demand Internet Privacy, Object To Online Tracking, Study Finds

nytimes.com | Posted 11.30.2009 | Technology

Read More: Internet, Online Tracking, Internet Privacy, Customized Advertising, Tailored Ads, Online Advertising, Internet Advertising, Technology News

Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too f...

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