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Online Advertising

FDA: Drug Companies Pressure Agency For More Online Ads

AP | MATTHEW PERRONE | Posted 11.11.2009 | Technology

Read More: Big Pharma, Online Ads, Pharmaceutical Companies, FDA Drug Companies, Online Advertising, Fda, Drug Companies, National Agency for Food Drug Administration and Control, Big Pharma Online Ads, Twitter, Facebook, Pharma FDA, Fda-Pharmaceuticals, Pharma, Pharmaceutical Industry and Online Ads, Technology News

WASHINGTON — As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical ...

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Rupert Murdoch's Serious Internet Strategy

Jarvis Coffin | Posted 11.10.2009 | Media

Read More: Google, Ad Networks, Rupert Murdoch, News Corp, Online Advertising, Internet Advertising, Media News
Jarvis Coffin

There are two ways to chase after serious money as a publisher, and one of them is to be small. Having tried big, Murdoch may be coming to terms with the alternative.

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EU Has its Finger on the Internet Privacy Button

Jarvis Coffin | Posted 11.10.2009 | Technology

Read More: European Union, Online Advertising, Clickz, Privacy, Internet Advertising, Phorm, Technology News
Jarvis Coffin

The European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy.

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NY Post Circulation Sinks To 508,000

New York Times | RICHARD PÉREZ | Posted 11.09.2009 | Media

Read More: News Corp, Newspapers, Print Circulation, Advertising, Online Advertising, Ny Post, Print, New York Post, Online, Nydn, News Corp., Rupert Murdoch, Newspaper Circulation, Fox News, New York Daily News, Media News

Nearly every paper in America has lost circulation, but The Post more than most -- down almost 30 percent in 2.5 years, to 508,000 in the most recent ...

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Can Hulu rescue TV (For Nothing)?

Jarvis Coffin | Posted 11.04.2009 | Media

Read More: Paid Content, Online Video, Online Advertising, Internet Video, Internet Advertising, OMMA Video Conference, Media News
Jarvis Coffin

It's not especially difficult to take $3 billion worth of product and give it away successfully online to the delight of millions of users. The question is how to make money from that give-away.

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The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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AOL's Army of 3,000 Journalists

Jarvis Coffin | Posted 10.30.2009 | Media

Read More: Aol, Online Advertising, Internet Advertising, The New York Times, Media News
Jarvis Coffin

The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since T...

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Making a Splash in the Indie World

Nancy Moonves | Posted 10.28.2009 | Entertainment

Read More: Youtube, Clumsy Best Man, Internet Video, Viral Video, Online Advertising, Chloe and Keiths Wedding, Entertainment News
Nancy Moonves

The last thing I ever expected to wind up doing was becoming part of the creative and marketing team behind a tiny indie movie attempting to invent a business model for monetizing films online.

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Targeted, Hyper-Personalized, Real-Time Ads - Please Come to Me!

Tanja Aitamurto | Posted 10.28.2009 | Business

Read More: Future of Journalism, Foursquare, Hyperpersonalized Advertising, Contextual Advertising, Online Advertising, Advertising, Journalism, Twitter, Facebook, Business News
Tanja Aitamurto

Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.

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Fixing Ad Agency Compensation

Jarvis Coffin | Posted 10.28.2009 | Media

Read More: Online Advertising, Internet Advertising, Ad Agency Compensation, Ad Age, Media News
Jarvis Coffin

Ad Age reports that ad agencies are finally getting their dander up over compensation.

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Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News
Mitchell Markson

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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FTC Decides on a Double Standard for Citizen Journalists

Jarvis Coffin | Posted 10.19.2009 | Media

Read More: Blogosphere, Iab, Randall Rothenberg. IAB, Online Advertising, Ftc, Internet Advertising, FTC Blogger Guidelines, Media News
Jarvis Coffin

As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.

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Living In the Real World

Jarvis Coffin | Posted 10.14.2009 | Media

Read More: Ad Networks, Wall Street Journal, Online Advertising, Advertising, Privacy, Internet Advertising, Media News
Jarvis Coffin

Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.

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Demand-Side Advertising Networks: An Issue of Consideration

Jarvis Coffin | Posted 10.13.2009 | Media

Read More: Ad Networks, Demand-Side Ad Networks, Online Advertising, Demand-Side Advertising Networks, Internet Advertising, Ad Agency Compensation, Media News
Jarvis Coffin

Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.

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Pride Goeth Before a Fall: Consumer Magazines Talk About Building an Ad Network

Jarvis Coffin | Posted 10.08.2009 | Media

Read More: Ad Networks, Vertical Ad Networks, Online Advertising, Internet Advertising, Ad Age, Magazines, Media News
Jarvis Coffin

A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.

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It's Just Business. Or, Is It?

Jarvis Coffin | Posted 10.07.2009 | Media

Read More: Internet Advertising, Media Buying Agencies, Online Advertising, Media Planning, Ad Age, Media News
Jarvis Coffin

Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?

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Users Demand Internet Privacy, Object To Online Tracking, Study Finds

nytimes.com | Posted 09.30.2009 | Technology

Read More: Internet, Online Tracking, Internet Privacy, Customized Advertising, Tailored Ads, Online Advertising, Internet Advertising, Technology News

Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too f...

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Twitter Users Twice As Likely To Click Ads

gigaom.com | Posted 09.28.2009 | Technology

Read More: Social Media, Twitter, Social Networks, Facebook, Online Advertising, Social Networking, Online-Marketing, Technology News

U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers...

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Advertising Fast Cheap and Out of Control

Tor Myhren | Posted 09.24.2009 | Business

Read More: Technology, Online Advertising, Advertising Technology, Ad Week, Business News
Tor Myhren

Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.

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Online Marketing: Facebook Friends For Sale

The Economist | Posted 09.24.2009 | Technology

Read More: Online Marketing, Facebook Advertising, Social Media, Online Advertising, Facebook, Technology News

ONLINE social networks are handy not just as a means of wasting time but also as a communications tool for business. Dell, a computer-maker, has made ...

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A "Personal" Invitation from Newt Gingrich

Jarvis Coffin | Posted 11.11.2009 | Media

Read More: General Industry, Newt Gingrich, Online Advertising, Behavioral Targeting, Internet Advertising, Privacy, Media News
Jarvis Coffin

A fax sent by Newt Gingrich is unsolicited -- and possibly unlawful.

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From Facebook To Casebook... Privacy Violations Spark Legal Action

Eric Ehrmann | Posted 11.08.2009 | World

Read More: Social Networking, Data Mining, David Boies, Facebook, Brazil, Microsoft Passport, Canada, Privacy, Barack Obama, Digital Sky, Paywall, Online Advertising, Marketing, E-Commerce, Conectu, Socal Media, Quinn Emanuel, Bill Gates, Busines Intelligence, World News
Eric Ehrmann

Canadian privacy commissioner Jennifer Stoddart is prosecuting Facebook for giving members confusing and misleading information in its end user agreement.

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YouTube Shifts Policy, Starts Paying One-Hit-Wonders

Stefan Sirucek | Posted 10.20.2009 | Media

Read More: New York Times, Internet, Npr, Youtube, Online Video, Online Advertising, Money, Media News
Stefan Sirucek

With YouTube's new policy of paying those with hit videos, that clip of a kid's wacky 5th birthday may help pay for his college tuition. Or his dental work.

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James Murdoch, Son of Rupert, Aims and Fires at the BBC

Jarvis Coffin | Posted 10.18.2009 | Media

Read More: Guardian Newspaper, Online Advertising, James Murdoch, Edinburgh International Television Festival, Bbc, Internet Advertising, Media News
Jarvis Coffin

The Guardian editorializes that the free market can no longer support the work of keeping communities informed. That's news to me.

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New Media, Same as Old, Old Media

Jarvis Coffin | Posted 09.29.2009 | Media

Read More: The Week, Paid Content, Time Magazine, Perez Hilton, Online Advertising, Nic Brisbourne, Internet Advertising, New Media, Tech Crunch, Huffington Post, Cbs, Journalism, Nbc, Newspaper Industry, Media News
Jarvis Coffin

Information is abundant and free; collating the threads of its different parts becomes the scarce source of value. It may interest us all to know that this was the premise of Time Magazine when it was founded.

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