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Online Advertising

Gokul Rajaram, Facebook Ad Executive, Wants You To Know You Can Hide Ads

Timothy Stenovec | Posted 05.02.2013 | Technology
Read More: Facebook Online Advertising, Online Advertising, Gokul Rajaram, Facebook Advertising, Facebook, Gokul Rajaram Facebook, How to Get Rid of Facebook Ads, Facebook Ads, Technology News
Timothy Stenovec

Up on the stage the man from Facebook seemed to be delivering some much appreciated news: One could, in fact, hide the advertisements that are increas...

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Mandarin Oriental Hotel Group: Regionalizing Social for a Luxury Audience

Lin Humphrey | Posted 04.29.2013 | Business
Read More: Hotels, Social Media, Strategy, Online Advertising, Luxury Brands, Travel News, Asia Travel, Business News, Luxury Travel, Travel, Asia, Business, Social Media Marketing, Luxury Hotels, Business News
Lin Humphrey

With hotels located in diverse cultural contexts all over the globe, the brand smartly balances control with the main brand pages and individual properties.

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Does Your Company Need a Digital Creative Director?

Amil Husain | Posted 04.24.2013 | Business
Read More: Creativity, Social Media, Digital Media, Advertising, Online Advertising, Internet Advertising, Art-Department, Public Relations, Creative Director, Design, Designers, Marketing, Facebook Advertising, Business News
Amil Husain

They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?

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Amazon's Next $1 Billion Business

Reuters | Alistair Barr and Jennifer Saba | Posted 04.24.2013 | Technology
Read More: Amazon Online Ads, Video, Online Advertising, Amazon Ads, Amazon Advertising, Amazon, Reuters, Technology News

By Alistair Barr and Jennifer Saba SAN FRANCISCO/NEW YORK (Reuters) - Amazon.com Inc is known in the advertising industry as the "sleep...

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The Content Brief: Banner Ads Will Evolve, Not Go Away (WATCH)

Shawn Amos | Posted 04.14.2013 | Technology
Read More: Banner Ads, Advertising, Display Advertising, Online Ads, Buzzfeed, Jonah Peretti, Online Advertising, Technology News
Shawn Amos

Banner ads -- blech. That seemed to be the consensus from a round-up of early banner ad creators and adopters convened recently by Digiday, who lamented that banner ads today represent "nothing but eye candy on the page" and "a race to the bottom."

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Soon All Online Advertising Will be Video

Cameron Yuill | Posted 04.04.2013 | Technology
Read More: Cameron Yuill, Video, AdGent Digital, Online Advertising, Tablets, Technology News
Cameron Yuill

Video advertising will double approximately every two years until all online ads will be video ads. That's right. All online ads will be video.

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7 Reasons Your Creative Sucks

Amil Husain | Posted 03.27.2013 | Media
Read More: Creative, Online Advertising, Marketing, Ad Agencies, Social Media, Advertising, Creative Advertising, Creativity Advice, Media News
Amil Husain

While structure and planning sound antithetical when it comes to awesome ideas, it's just what's needed to ensure that the one brilliant idea your team came up with isn't their last.

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Advertising Is Dead

Amil Husain | Posted 05.22.2013 | Business
Read More: Advertising, Social Media, Marketing, Online Advertising, Ad Agencies, Public Relations, Business News
Amil Husain

PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?

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SXSW Shingerview: Arianna Kughn Cadillac Digital Advertising Manager

David Shing | Posted 05.16.2013 | Technology
Read More: Sxsw 2013, Sxsw Highlights, Cadillac, Sxsw, Shingy, South by Southwest, Sxswi, Video, Arianna Kughn, Arianna Kughn Interview, Aol, Emerging Technologies, Advertising, Online Advertising, Latest Digital Trends, Digital, David Shing, Shingerviews, Tech Festivals, Technology News
David Shing

Cadillac is most definitely an icon American brand and I am intrigued how fairly traditional companies are embracing digital. So I was lucky enough to...

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SXSW Shingerview: Kat Egan, Founder, KatEgan co.

David Shing | Posted 05.16.2013 | Technology
Read More: KatEgan Co. Interview, Sxsw 2013, Sxsw Highlights, Sxsw, Kat Egan, Shingy, South by Southwest, Sxswi, Video, Aol, Emerging Technologies, Advertising, Online Advertising, Latest Digital Trends, Digital, David Shing, Shingerviews, Tech Festivals, Technology News
David Shing

Kat Egan is a very talented person who is particularly well known as a connector of agencies to brands and people to purpose. We discussed the power o...

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SXSW Shingerview: Conor Brady, Global Creative Director and Emily Wengert, VP, User Experience, HUGE

David Shing | Posted 05.16.2013 | Technology
Read More: User Experience, Sxsw 2013, Sxsw Highlights, Sxsw, Shingy, South by Southwest, Sxswi, Video, HUGE Interview, Aol, Emerging Technologies, Conor Brady, Advertising, Online Advertising, Latest Digital Trends, Digital, David Shing, Shingerviews, Tech Festivals, Technology News
David Shing

We discussed the beauty of design and how we feel that wonderful digital design is front and center of a brands mind (if that is even such a thing?!)....

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SXSW Shingerview: Rob Capps, Deputy Editor, Wired Magazine

David Shing | Posted 05.16.2013 | Technology
Read More: Sxsw 2013, Sxsw Highlights, Rob Capps, Sxsw, Shingy, Wired Magazine, South by Southwest, Sxswi, Video, Aol, Emerging Technologies, Advertising, Online Advertising, Latest Digital Trends, Digital, David Shing, Shingerviews, Tech Festivals, Deputy Editor Interview, Technology News
David Shing

We all love Wired magazine. I was fortunate enough to wandered the streets first thing in the morning with Rob, before the hoards of people spilled in...

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SXSW Shingerview: Jeff Hinz, Managing Partner, U.S. Digital Director at MediaCom

David Shing | Posted 05.12.2013 | Business
Read More: Aol, Jeff Hinz, David Shing, Sxsw Highlights, Jeff Hinz Interview, Sxsw, South by Southwest, Sxswi, Emerging Technologies, Advertising, Online Advertising, Mediacom, Latest Digital Trends, Digital, Sxsw 2013, Shingerviews, Tech Festivals, Video, Business News
David Shing

SXSW has grown so much over the years; it's easy to forget that there are people who have been there since the beginning.

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5 Management, Marketing and Leadership Lessons Kids Could Teach CEOs

Scott Steinberg | Posted 04.23.2013 | Business
Read More: Success, Social Media, Leadership, Education, Sales, Online Advertising, Advertising, Internet Advertising, Marketing, Entrepreneurs, Technology, Business, Entrepreneurship, Management, Customer Service, Business News
Scott Steinberg

With age comes wisdom, or so we're told. The truth is, all of us can learn a lot from children -- and that goes double for CEOs. Experience counts for a lot, but so does a simple way of thinking, uncluttered problem-solving, and even basic, sensible kindness.

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Impressions Aren't Impressive

Jure Klepic | Posted 04.23.2013 | Business
Read More: Business News, Marketing, Social Media, Reputation, Technology, Online Advertising, Social Media Marketing, Business News
Jure Klepic

A tweet to a thousand followers that take action is more valuable than a tweet to a million followers who take no action. And a social media influencer who can't motivate his or her followers to change their behavior regarding a brand is of no value to that brand at all.

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Content Marketing: A Creative Case Study, Part Two

Gordy Grundy | Posted 03.24.2013 | Business
Read More: Social Media, Sales, Public Relations, Internet Marketing, Promotion, Marketing, Publicity, Content Marketing, Slidepollajax, Social Media Marketing, Online Advertising, Advertising, Jane Dalea Kahn, Rinekwall, Business News
Gordy Grundy

There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.

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How Netflix Is Quietly Shaping the Online Advertising Industry

Dean Jayson | Posted 02.20.2013 | Technology
Read More: Google, Youtube, Online Video, Netflix, Hulu, Online Advertising, Amazon Instant Video, Internet Advertising, Amazon, Technology News
Dean Jayson

"How much for an ad on Netflix?" Ever since the video streaming service proved that Americans have an insatiable appetite for premium TV shows and movies, it's a question that Netflix has heard from many inquiring media buyers.

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Capitalizing on the Digital Explosion

Shruti Eva Saini | Posted 02.19.2013 | Business
Read More: Smartphones, Digital Media, Online Advertising, Brands, Mobile Phones, Mobile Advertising, Traditional Media, Business News
Shruti Eva Saini

When was the last time you clicked on an online advertisement? Right. So how can brands up this "win rate" when consumers have a pretty turned off attitude when it comes to online advertising?

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Take Your Choice: Your Privacy or Your Privates

Warren Adler | Posted 02.12.2013 | Technology
Read More: Microtargeting, Internet Security, Internet Privacy, Technology, Online Advertising, Internet Advertising, Technology News
Warren Adler

Our individuality has been compromised. Technology has destroyed our privacy and revealed our preferences, desires, fantasies, biases and prejudices. The very moment you open up your computer to the Internet, you are revealed.

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Paul Blumenthal

Barack Obama Makes Fundraising History

HuffingtonPost.com | Paul Blumenthal | Posted 12.07.2012 | Politics
Read More: Super Pac, Super PACs, President Barack Obama, Elections 2012, Mitt Romney, Barack Obama, Campaign Finance, Video, 2012 Election, Advertising, Online Advertising, Mitt Romney 2012, Obama Fundraising, Barack Obama 2012, Fundraising, Election 2012, Politics News

WASHINGTON -- It's official. For any future White House aspirant to become the greatest fundraiser of all-time, they're going to have to pass the curr...

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Facebook Collects Tons of Data and Still Can't Cut It for Advertisers

Jure Klepic | Posted 01.19.2013 | Technology
Read More: Business News, Mark Zuckerberg, Social Media, Facebook Advertising, Jure Klepic, Technology, Facebook, Online Advertising, Social Media Marketing, Technology News
Jure Klepic

Those who want to use social media as a real form of influence will need to bring passion, perseverance and cultural insights based on anthropological underpinnings into play as they learn to use it as the personal communications tool it was meant to be.

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Ad Review: LG -- Elevator, So Real It's Scary

Josh Okungbaiye | Posted 01.04.2013 | Media
Read More: Reality Television, Images, Television, Amsterdam, Halloween, Superheroes, Humour, Online Advertising, Advertising, Funny Videos, Scary Movies, April Fools Day Pranks, Technology, Pranks, LG Electronics, Video, Media News
Josh Okungbaiye

Is it Halloween, April Fools or both? That was the question I asked myself after I watched the LG advert by SuperHeroes Amsterdam online.

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Paul Blumenthal

Obama Dominates Romney In Two Out Of Three Key Measures

HuffingtonPost.com | Paul Blumenthal | Posted 10.20.2012 | Politics
Read More: Dnc, Obama Advertisement, 2012 Elections, Rnc, Mitt Romney Advertising, Elections 2012, Mitt Romney, Barack Obama, Campaign Finance, Video, 2012 Election, Online Advertising, Mitt Romney 2012, Mitt Romney Fundraising, Obama Fundraising, Barack Obama 2012, Fundraising, Election 2012, Politics News

WASHINGTON -- A strong fundraising month in September for both President Barack Obama and Republican presidential nominee Mitt Romney gave both campai...

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Why Creative Brainstorms Waste Time, Money and Endanger Brand Health

Sarah O'Leary | Posted 12.11.2012 | Business
Read More: Brainstorms, Creativity, Direct Marketing, Online Advertising, Advertising, Creatives, Marketing, Consumer Products, Business, Marketing Best Practices, Business News
Sarah O'Leary

"All hands on deck" creative brainstorms are often wildly inefficient, ineffective and financially irresponsible. Here are three major downfalls of "more the merrier!" creative brainstorms.

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Google Can't Be Liking This

Reuters | Posted 12.11.2012 | Technology
Read More: Online Ad Revenue, Online Ads, Google, Internet Ads, Ad Revenue, Internet Ad Revenue, Online Advertising, Internet Advertising, Reuters, Technology News

(Reuters) - U.S. Internet ad spending slowed sharply in the first half of the year after a strong recovery in 2011, but still hit a new high of $17 bi...

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