In 2000, increasingly fast Internet connections and cheap storage led to a rapid growth of digital piracy--the theft of music, movies, TV programs, software, video games, books, photos and periodicals.
Jarvis Coffin | Posted 01.06.2010 | Media
New media is a vast place and the buying industry has been ill-equipped to navigate it. The digital market, therefore, has a very clear stake in the future of ad agency compensation.
Digital | Michael Learmonth | Posted 12.21.2009 | Technology
NEW YORK (AdAge.com) -- Online ad rates, we're told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook,...
techcrunch.com | Posted 12.11.2009 | Technology
Is there something about people who use Microsoft products that makes them more likely to click on an online ad? Some data from search advertising net...
Colin Delany | Posted 12.11.2009 | Politics
Not only will the new Congress help determine the fate of Barack Obama's remaining agenda, but the state legislators who take their seats in 2011 will redraw districts across the country.
DailyFinance | Aimee Picchi | Posted 12.03.2009 | Business
File this under "stupid sex ads." While it's true that sex sells -- and has for more than a century -- a rash of recent ads from top marketers has pro...
AP | JANE WARDELL and ANDREW VANACORE | Posted 12.02.2009 | Media
LONDON — In a move that could help improve relations between Google Inc. and the media industry, the Internet search company is offering publish...
Jarvis Coffin | Posted 11.24.2009 | Media
The new Aol mark featuring lower case "o" and "l" and a dot at the end does a nice job of cracking open the brand for a new look.
Jose Antonio Vargas | Posted 11.20.2009 | Technology
Is there anyone quite like Sarah Palin online? At the moment, no -- not Michael Jackson, not Manny Pacquiao, not even President Obama, according to Google Insights for Search.
Matt Dunn | Posted 11.17.2009 | Technology
The reality is that Election Day 2010 is one year away. It's time for campaigns to start gearing up, and interactive needs to play a bigger role than it did in 2008 or 2009.
AP | MATTHEW PERRONE | Posted 11.11.2009 | Technology
WASHINGTON — As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical ...
Jarvis Coffin | Posted 11.10.2009 | Media
There are two ways to chase after serious money as a publisher, and one of them is to be small. Having tried big, Murdoch may be coming to terms with the alternative.
Jarvis Coffin | Posted 11.10.2009 | Technology
The European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy.
New York Times | RICHARD PÉREZ | Posted 11.09.2009 | Media
Nearly every paper in America has lost circulation, but The Post more than most -- down almost 30 percent in 2.5 years, to 508,000 in the most recent ...
Jarvis Coffin | Posted 11.04.2009 | Media
It's not especially difficult to take $3 billion worth of product and give it away successfully online to the delight of millions of users. The question is how to make money from that give-away.
Andrew Cherwenka | Posted 11.03.2009 | Media
The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.
Jarvis Coffin | Posted 10.30.2009 | Media
The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since T...
Nancy Moonves | Posted 10.28.2009 | Entertainment
The last thing I ever expected to wind up doing was becoming part of the creative and marketing team behind a tiny indie movie attempting to invent a business model for monetizing films online.
Tanja Aitamurto | Posted 10.28.2009 | Business
Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.
Jarvis Coffin | Posted 10.28.2009 | Media
Ad Age reports that ad agencies are finally getting their dander up over compensation.
Mitchell Markson | Posted 10.21.2009 | Business
While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.
Jarvis Coffin | Posted 10.19.2009 | Media
As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media.
Jarvis Coffin | Posted 10.14.2009 | Media
Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.
Jarvis Coffin | Posted 10.13.2009 | Media
Are demand-side networks likely to be good for publishers? Not especially, but that's understandable because ad agencies don't work for publishers, they work for advertisers.
Jarvis Coffin | Posted 10.08.2009 | Media
A horizontal consumer magazine ad network is the wrong model. Don't do it. It will not protect magazines from brand erosion, the source of all value.
Robert D. Atkinson, Ph.D. | Posted 01.06.2010 | Technology