Is it the business or is it simply business that has the agency world doing so much deck chair re-arranging? Is it the complex realities of the new media world, or the realities of the world, period?
nytimes.com | Posted 11.30.2009 | Technology
Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too f...
gigaom.com | Posted 11.26.2009 | Technology
U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers...
Tor Myhren | Posted 11.24.2009 | Business
Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.
The Economist | Posted 11.24.2009 | Technology
ONLINE social networks are handy not just as a means of wasting time but also as a communications tool for business. Dell, a computer-maker, has made ...
Jarvis Coffin | Posted 11.11.2009 | Media
A fax sent by Newt Gingrich is unsolicited -- and possibly unlawful.
Eric Ehrmann | Posted 11.08.2009 | World
Canadian privacy commissioner Jennifer Stoddart is prosecuting Facebook for giving members confusing and misleading information in its end user agreement.
Stefan Sirucek | Posted 10.20.2009 | Media
With YouTube's new policy of paying those with hit videos, that clip of a kid's wacky 5th birthday may help pay for his college tuition. Or his dental work.
Jarvis Coffin | Posted 10.18.2009 | Media
The Guardian editorializes that the free market can no longer support the work of keeping communities informed. That's news to me.
Jarvis Coffin | Posted 09.29.2009 | Media
Information is abundant and free; collating the threads of its different parts becomes the scarce source of value. It may interest us all to know that this was the premise of Time Magazine when it was founded.
Jarvis Coffin | Posted 09.25.2009 | Media
Buying directly from publishers is not a media value proposition. Buying the value of content, and the audience it attracts, is a media proposition.
Jarvis Coffin | Posted 09.17.2009 | Media
According to the Online Publishers Association, there are 10 billion Web sites on the Internet and only 50 on which you can advertise your brand successfully.
Schuyler Brown | Posted 09.17.2009 | Media
Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.
Jarvis Coffin | Posted 09.13.2009 | Media
As a drug, news aggregators are a wonderful alternative to the real thing. The danger to News Corp and others, of course, is that without them reality may bite.
Chris Brassington | Posted 09.12.2009 | Business
"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."
Sarah O'Leary | Posted 08.05.2009 | Business
Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.
Jarvis Coffin | Posted 08.31.2009 | Media
Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?
Jarvis Coffin | Posted 08.31.2009 | Media
Search happens on a mountaintop; it's only scary when the companies living at that altitude climb down off the mountain to carouse in the streets of the Internet community swinging their clubs at each other, blindfolded.
Jessica Rovello | Posted 08.29.2009 | Entertainment
In 1999 I was in charge of producing the Blair Witch Project's Web site and online media outreach. Here are five observations that hold the same weight in 2009 as they did in 1999.
Jarvis Coffin | Posted 08.22.2009 | Media
Doesn't advertising have enough problems? People don't like commercial interruptions. Now the potential exists to place an interruption in the way of the interruption?
Daisy Whitney | Posted 08.21.2009 | Media
It's important for brands to be on YouTube. Video can help drive intent to purchase and thereby sales and it can also often be the final piece of the puzzle that gets a consumer to hit buy.
Daisy Whitney | Posted 08.20.2009 | Media
With a pedigree in non-fiction and reality shows, Bravo is looking to mimic it's on-air advertising strategy on the Web by incorporating sponsors into shows.
Jarvis Coffin | Posted 08.20.2009 | Media
Newspapers can't buy a break; not only are fewer people reading them, it appears curbing a newspaper appetite may be good for you.
Michelle Haimoff | Posted 08.15.2009 | Media
As brilliant of a strategy as hiring legions of unpaid writers is, there is a catch. Eventually, the only writers that will write for free are writers that can afford to write for free.
Jarvis Coffin | Posted 08.15.2009 | Home
The sensible nature of Interpublic's initiative is the desire to catalog spending by marketing objective, not creative format, or application -- trying to see the whole of the online picture, not just the parts.
Jarvis Coffin | Posted 10.07.2009 | Media