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Online Advertising

Search Engines 101: Part 2

Marc Ostrofsky | Posted 02.14.2012 | Technology
Marc Ostrofsky

Advertising and Local Search Local search allows users to designate a geographical locality when they search for Keywords and phrases. The local-sear...

Space Invaders

Charles Kolb | Posted 02.06.2012 | Business
Charles Kolb

I'm all for our capitalist society and for making profits, but at some point. American consumers will rebel against the relentless intrusion into their private time and their private space.

Search Engines 101: Part I

Marc Ostrofsky | Posted 01.22.2012 | Technology
Marc Ostrofsky

Everyone knows what search engines are. But relatively few know how to use them effectively.

Gerry Smith

Hackers Hijack Millions of Computers For Online Ad Scam | Gerry Smith | Posted 01.09.2012 | Technology

More than four million computers around the world were hijacked by hackers who diverted Internet traffic to reap millions of dollars from online adver...

Google Plus for Business: 3 Reasons to Get Excited

Andrew Cherwenka | Posted 01.08.2012 | Technology
Andrew Cherwenka

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?

Advertising Tips From A Real-Life 'Mad Man'

The Huffington Post | Posted 01.07.2012 | Small Business

Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...

Sell Before You Buy: 10 Steps to a Successful "Reverse E-Commerce" Business

Marc Ostrofsky | Posted 01.01.2012 | Business
Marc Ostrofsky

One of the most exciting opportunities posed by the Internet today is "reverse e-commerce." You can "sell before you buy" with virtually no limits.

How Your Credit Card Could Be Used To Target Ads

Posted 12.25.2011 | Technology

By Emily Steel, Wall Street Journal Visa has filed several patent applications that provide a blueprint for using credit-card transaction data to t...

Breaking Through in the Age of Peak Media

Brian Monahan | Posted 12.04.2011 | Media
Brian Monahan

Peak Oil refers to when oil production reaches the point of diminishing returns. Borrowing the concept, will there be a point when media consumption reaches a point of diminishing returns?

The End of the Beginning or the Beginning of the End?

David Cohen | Posted 12.03.2011 | Business
David Cohen

As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.

Goodbye Spokesman, Hello SpokesMOM

Julianna W. Miner | Posted 11.27.2011 | Parents
Julianna W. Miner

Perhaps it's an overdue acknowledgment from the corporate and advertising worlds of something we all already know.

Five Questions for Simon Mainwaring

Jeff Sweat | Posted 11.25.2011 | Media
Jeff Sweat

Branding consultant Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture -- a book and social branding firm that aim to help create a more equitable world.

6 Questions for Alex Bogusky: Advertising and Social Causes

Jeff Sweat | Posted 10.30.2011 | Impact
Jeff Sweat

Alex Bogusky was one of the stars of the advertising world -- the force behind the Truth Campaign, and AdWeek's creative director of the decade for the 2000s -- until he dropped out of advertising last year.

New Consumer Financial Protection Bureau Should Regulate Online Advertising of Financial Products

Nathan Newman | Posted 10.16.2011 | Business
Nathan Newman

By closely regulating how the large search engine and related online advertising players collect and share the personal data they control, many abuses can be stopped.

Dutch Politicians Question LinkedIn Advertising

AP | Posted 10.12.2011 | Technology

AMSTERDAM -- Social networking site LinkedIn says it will alter an advertising technique, following criticism and questions in the Netherlands about w...

You've Got the Love(Social)

Azita Ardakani | Posted 10.12.2011 | Impact
Azita Ardakani

If someone told the 5-year-old me -- who had just immigrated from Iran to Vancouver -- that one day, I would have this palm-sized tool that would let ...

The Cost of Lost Privacy, Part 3: Google, the Subprime Meltdown and Antitrust Implications

Nathan Newman | Posted 09.14.2011 | Technology
Nathan Newman

Most people don't think of Google as a key player in the financial debacle that crashed the economy, but like almost every company making billions of dollars in the last decade, a chunk of Google's profits were coming straight from the subprime mortgage lenders.

The Cost of Lost Privacy, Part 2: "Pain Points," Discrimination and Advertiser Use of Google Data

Nathan Newman | Posted 09.12.2011 | Business
Nathan Newman

The Internet was supposed to let people escape easy racial discrimination, but behavioral tracking reverses everything.

The Cost Of Lost Privacy, Part 1: How Google and Data-Mining Drive Economic Inequality in Our Nation

Nathan Newman | Posted 09.10.2011 | Technology
Nathan Newman

Why has economic inequality increased so radically over the last generation? Because in an age of information what is unquestionably true is that control of that information is extremely unequal -- and that inequality drives broader economic inequality in our economy.

BlackBerry's Not-So-Secret Weapon: Social Media

Andrew Cherwenka | Posted 09.07.2011 | Technology
Andrew Cherwenka

Social media can't save Research In Motion or boost their stock price. But if a great BlackBerry product is released tomorrow its marketing teams can instantly put that positive message in the hands of millions of fans for free and watch it multiply worldwide.

Why It Doesn't Take Hours to Travel the Extra Mile to Success

Peggy McColl | Posted 09.06.2011 | Business
Peggy McColl

Recently I was speaking at an event in Toronto about living your passion and, more specifically, monetizing your passion. Before I traveled to the eve...

YouTube Expects Half of Ad Spending to Be Cost Per View by 2015

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing.

More Ads Than Ever In Online TV

AP | RYAN NAKASHIMA | Posted 08.08.2011 | Media

LOS ANGELES — One of the rewards of watching TV online is not having to sit through as many commercials. Now the networks are chipping away at t...

Google Without Links: Could It Swallow E-Commerce?

Nathan Newman | Posted 08.08.2011 | Technology
Nathan Newman

Your whole financial behavior will now be under complete surveillance by Google, from what goods and terms you use to search for products to what ads you click on that are associated with those search terms to which offers you download.

Ad For Canadian Camera Store Goes Viral

The Huffington Post | Timothy Stenovec | Posted 07.18.2011 | Home

An advertisement for a Canadian camera store depicting a fierce machine gun, er, camera battle is going viral. "Battle at F-Stop Ridge," a promotio...