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Online Content

Why Isn't Your Content Going Viral?

Nolan Wilson | Posted 08.29.2014 | Small Business
Nolan Wilson

There is a big difference between creating content and creating engaging content that people want to read and share with their friends online.

How Content Strategy Can Help Save Higher Education

Georgy Cohen | Posted 10.06.2013 | College
Georgy Cohen

Gradually, higher ed is realizing that we can't just churn out websites and jump onto social platforms and hope for the best; we have to communicate with purpose if we want to succeed.

Content Overload

Gregory P. Demetriou | Posted 09.07.2013 | Small Business
Gregory P. Demetriou

Why do we participate in so many of these platforms? I suggest it comes from a sense of not wanting to be left out. Not wanting to miss out on anything new. Who wants to be the one who says "Gee, no I didn't see that." It's the "if you're not current you're nowhere," state of mind.

Unbundling Media: Why Microcontent Is the Future of Social Sharing

Valiant Lowitz | Posted 08.03.2013 | Technology
Valiant Lowitz

Online content may be shrinking in size, but opportunities to leverage social media for referred customers are definitely growing.

How to Get People to Read Your Online Content

Jayson DeMers | Posted 06.22.2013 | Technology
Jayson DeMers

We live in a day of TL;DR -- an abbreviation for "too long; didn't read." Weighing in at 1,090 words, this article qualifies for accusations of TL;DR. But if you made it this far, as only a meager 20% percent of visitors will do, you were obviously interested. Point proven.

Online Video Is Reinventing the Future of Broadcast

Bryan Elliott | Posted 03.30.2013 | Entertainment
Bryan Elliott

2013-01-28-bryanvidpull

Content Strategy: What's the Point?

Liz O'Neill | Posted 03.11.2013 | Technology
Liz O'Neill

At it's core, content strategy grapples with the one question about web content that we all love to ignore: What's the point?

The Future of the Web: Brand Content & Browsers

Matt Spangler | Posted 01.02.2012 | Technology
Matt Spangler

The next great American novel -- is that what brands are now hunting? What's your dream? What's your story? Because that's what you're selling. That's the future of the web.

6 Reasons Your Social Media Sucks

James Kotecki | Posted 05.25.2011 | Technology
James Kotecki

Social media is like the world's largest cocktail party. Everyone's there, and everyone else is going to be there soon. There are a million billion conversations happening all at once.

Diving Into the Technology Behind Content Creation

Danny Wong | Posted 05.25.2011 | Technology
Danny Wong

Trying to understand a bit more about the tech world, its intricacies and its offerings, I decided to connect with Vikram Goyal, the tech genius behind DIY blogs CraftBits and CraftGossip.

What Fox vs. Cablevision Was Really About

David Nassar | Posted 05.25.2011 | Business
David Nassar

Fights we see now are an attempt to maintain the networks' predominant position at the top of the pyramid. By using their most valuable content to leverage fees they want, the networks are being smart.

Twitter, and the Inspiration of Iconic88

2morrowknight | Posted 11.17.2011 | Healthy Living
2morrowknight

This is the fourth post in our 12-part series, TwitterPowerhouses, which focuses on the contributions of people who've helped to expand, influence, and redefine how we view social networking.

Jazz Baker: Social Media Visionary

2morrowknight | Posted 05.25.2011 | Technology
2morrowknight

Jazz Baker believes Twitter should inspire, empower, and inform. Her value-oriented approach is just what social media needs. We guarantee you will gain tremendously from her perspective.

Shhhh. Newspaper Publishers Are Quietly Holding a Very, Very Important Conclave Today. Will You Soon Be Paying for Online Content?

James Warren | Posted 05.25.2011 | Media
James Warren

Here's a story the newspaper industry's upper echelon apparently kept from its anxious newsrooms: A discreet Thursday meeting in Chicago about their future.

A New Way to Pay Online Content Creators

Dan Gould | Posted 05.25.2011 | Business
Dan Gould

Kachingle is a new service that looks like it could bridge the gap between scattered micropayments and free content.