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Online Influence

Klout Pivots, Embraces Content Aggregation

Sam Fiorella | Posted 04.16.2014 | Technology
Sam Fiorella

Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?

Forbes "Jumps The Shark" on Social Media Influence

Jure Klepic | Posted 07.24.2013 | Media
Jure Klepic

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their ...

Your Best Prospects Are Your Customers' Online Friends' Friends

Chris Abraham | Posted 09.17.2013 | Business
Chris Abraham

The future of social media marketing and digital PR will require learning how to compel everyone's friend-of-a-friend to crow about their clients.

Social Media Influence Is Much More Than This Forbes List Shows

Jure Klepic | Posted 06.23.2013 | Business
Jure Klepic

It seems that today everyone thinks they can write and preach about influence, even though they have no clue as to what influence is. In order to rank people on the ability to influence we need to understand influence, not just define it.

The Age of Collaborative Marketing Has Arrived

Jure Klepic | Posted 06.04.2013 | Business
Jure Klepic

Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative marketing.

The Elegance of Tellagence in Social Media Marketing

Jure Klepic | Posted 01.27.2013 | Business
Jure Klepic

The major problem we have today in the social space when it comes to measuring influence is that we do not yet have a solid definition of what online influence is.

L.A. Hotspot Gives VIP Access -- If You Have Enough Facebook Friends

The Huffington Post | Nate C. Hindman | Posted 07.27.2012 | Small Business

In the latest sign that geek is the new chic, a swanky L.A. nightclub has said that it will let you cut the line if you have enough Facebook friends o...

Where Influence Measurement Tools are Stymied

Jure Klepic | Posted 09.24.2012 | Business
Jure Klepic

Marketers need to develop a robust conceptualization of influence within the context of social media so they don't have to rely solely on the definitions provided by Klout, Kred and other tools.

Paradox of Online Influence

Jure Klepic | Posted 08.26.2012 | Business
Jure Klepic

Their ad asks, "Would you date someone with a lower Klout score?" Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence?

Latinos In The Age of influence

Elianne Ramos | Posted 08.03.2012 | Latino Voices
Elianne Ramos

Regardless of Klout or Kred scores, regardless of number of likes or followers, we ALL have the chance to blog, tweet, pin and post our way to a whole new Latino narrative, one where we are respected and viewed as human equals on every level - this election year and beyond.