Ranking number one for keywords that don't result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn't generating revenue provides zero benefit for the business.
The advent of Big Data has encouraged developers to connect those bits of information to real results. Increasingly, web analytics has moved from functioning as a weathervane to actually changing web rankings in a direct way.
Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.
Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.
Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.