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Online Marketing

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 11.21.2014 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Jonathan Long | Posted 11.20.2014 | Small Business
Jonathan Long

Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing tips can be used to create emails that capture your customers' attention, receive a high open-rate and result in holiday sales for your business.

25 Lessons from 25 Months of Content Marketing

Gregory Ciotti | Posted 11.18.2014 | Business
Gregory Ciotti

Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

Jonathan Long | Posted 11.17.2014 | Small Business
Jonathan Long

Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget.

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 11.12.2014 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

7 Ways to Get Better Results From Your Online Business

Kimanzi Constable | Posted 11.12.2014 | Business
Kimanzi Constable

In case you haven't noticed, there are a ton of people online talking about the same things. Building an online business isn't easy, and there are some hard realities you need to realize.

How to Get Mommy Bloggers to Bring Customers to Your Brand

Jayson DeMers | Posted 11.06.2014 | Business
Jayson DeMers

Because their highly popular blogs often focus on product and service recommendations, mommy bloggers are an ideal channel to include in marketing campaigns.

4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

Ian Mills | Posted 11.03.2014 | Small Business
Ian Mills

As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding and investing in ecommerce, you may be selling yourself short. If you find that you tell yourself the following four lies, it might be time to reconsider your position.

5 Small Business SEO Tips You Can Implement In-House Right Now

Jonathan Long | Posted 10.23.2014 | Small Business
Jonathan Long

Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until you can afford to hire an SEO agency.

5 Ways to Create an Authentic Ecommerce Experience

Ian Mills | Posted 10.21.2014 | Small Business
Ian Mills

Ecommerce has, without doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place, the larger playe...

Branding a Revolution

Tom Silva | Posted 10.21.2014 | Media
Tom Silva

I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The ...

7 Ways to Increase Your Social Media Engagement

Bianca Rothschild | Posted 10.22.2014 | Small Business
Bianca Rothschild

Establishing authentic relationships and connecting with key players in your industry is not only a great way to make new friends and boost credibility, but it also helps you to access a wider network of people and amplify your own message.

10 Reasons Perry Belcher Dominates Digital Marketing

Tyler Collins | Posted 10.17.2014 | Business
Tyler Collins

Internet marketing is an extremely vast, complex, ever changing subject, and seems like a constant moving target for many businesses and professional ...

5 Tips to Prepare Your E-Commerce Business For Cyber Monday

Jonathan Long | Posted 10.17.2014 | Small Business
Jonathan Long

Cyber Monday last year was the largest online shopping day in history, up 18.2% compared to Cyber Monday in 2012 and reaching $2.29 billion, according...

7 Tips for a Successful Social Media Strategy

Bianca Rothschild | Posted 10.13.2014 | Small Business
Bianca Rothschild

To be effective you need to plan a complete strategy and implement it in a careful and measured way. The following are 7 important tips to formulating and guiding a successful social media strategy.

Local SEO: Focus on Traffic, Not Rankings.

Jonathan Long | Posted 10.09.2014 | Small Business
Jonathan Long

Useless reports full of graphs and rankings are not the metrics that matter when determining how effective a local SEO campaign is.

5 Tips to Boost Your Email Marketing Efforts

Alex Ivanovs | Posted 10.07.2014 | Business
Alex Ivanovs

Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end.

5 Ways to Drive More Traffic to Your Website

Jonathan Long | Posted 10.02.2014 | Small Business
Jonathan Long

With new websites being created daily it becomes increasingly important to identify ways to attract more traffic. You could have the most user friendly website packed full of high quality content, but without traffic all of your efforts are for nothing.

For Sale: My Data

Ishani Banerji, Ph.D. | Posted 11.23.2014 | Business
Ishani Banerji, Ph.D.

Would I be willing to sell my online social media activity? What about my location? What about my financial information? These questions led to further questions.

The First 6 Months With Your New Digital Marketing Specialist

Sajeel Qureshi | Posted 11.22.2014 | Small Business
Sajeel Qureshi

You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.

Don't Ignore Your Company's Blog -- It Can Produce Long Term Revenue

Jonathan Long | Posted 11.17.2014 | Small Business
Jonathan Long

There is absolutely no reason why your business shouldn't be blogging on a regular basis. Keeping your website updated with new blog posts gives your visitors new fresh content to engage with each time the visit.

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor

Brian Honigman | Posted 11.16.2014 | Business
Brian Honigman

Capala's first book gives marketers and business owners a comprehensive view of what's important in marketing today and how they can best apply these trends to impact how they do business.

Why You Need to Ditch Marketing Formulas

Maggie Patterson | Posted 11.16.2014 | Small Business
Maggie Patterson

While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and small businesses, the reality is that things are more complicated than ever.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

10 Steps to Help Improve Your Local SEO

Jonathan Long | Posted 11.09.2014 | Small Business
Jonathan Long

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.