Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.
There are several tools available to help online businesses operate smoothly and increase productivity, but with so many choices how do you know what ones are worth looking into? It can be extremely overwhelming, so I put together a list of 10 affordable tools that can really help your business succeed online.
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.
Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.
As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding and investing in ecommerce, you may be selling yourself short. If you find that you tell yourself the following four lies, it might be time to reconsider your position.
Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until you can afford to hire an SEO agency.