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Online Marketing

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 07.17.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

5 Essential Tools for the Solopreneur

Miranda Marquit | Posted 07.17.2014 | Small Business
Miranda Marquit

A solopreneur still has to remain connected to his or her business, though. If you want to more effectively manage your business, giving you more time to do the things you want, consider using the following five essential tools for solopreneurs.

3 Ways Your Website Design Is Directly Impacting Your Business

Ian Mills | Posted 07.08.2014 | Small Business
Ian Mills

When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that experience alone.

7 Small Business SEO Tips From the Experts

Ian Mills | Posted 07.08.2014 | Small Business
Ian Mills

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

Struggling With Blog Content? Use These 10 Ideas

Jonathan Long | Posted 07.08.2014 | Small Business
Jonathan Long

Creating a blog for your business provides several benefits. It can increase your organic search engine traffic, help build brand awareness, provide insight about your products and or services, and help convert your prospects into customers.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 07.02.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 07.02.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Best SEO Practices: Avoid the Dreaded Google Penalty

Jonathan Long | Posted 07.02.2014 | Small Business
Jonathan Long

Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

This Is the Worst Mistake Your Company Blog Makes

Rosella LaFevre | Posted 07.01.2014 | Small Business
Rosella LaFevre

Your headline is the first reason why visitors to your company's blog will or will not read a post. Some sources say that 80 percent of readers never make it past the blog post's title.

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 06.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.

5 Mistakes That Cause Poor Email Marketing Performance

Jonathan Long | Posted 06.25.2014 | Small Business
Jonathan Long

Email marketing is still very effective when done correctly, but many businesses are watching their open rate tank because of careless mistakes.

5 Steps to a Kick-A$$ Explainer Video

Jonathan Long | Posted 06.19.2014 | Small Business
Jonathan Long

While not a "cheap" form of marketing, (a high quality explainer video can easily cost between $5,000 and $10,000) they can drastically improve conversion rates for your business, and are worth every penny.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 06.18.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

4 Paid Traffic Options to Drive Visitors to Your Website

Jonathan Long | Posted 06.12.2014 | Small Business
Jonathan Long

If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 06.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.

Four Critical Marketing Strategies to Stand Out in Today's Noisy World

Lee Traupel | Posted 06.03.2014 | Business
Lee Traupel

Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most...

The Biggest Mistake Made in Business Marketing

Simon Tam | Posted 06.03.2014 | Business
Simon Tam

Researchers say that we're presented with thousands of ads every day. We ignore almost all of them for one main reason: they don't apply to us and they don't resonate with our needs/values.

The 6 Most Common Online Marketing Mistakes Small Business Owners Make

Jon Rognerud | Posted 06.04.2014 | Small Business
Jon Rognerud

The top 6 definitive online marketing challenges that business owners are facing -- are all in relation to the "lack of decision." With this post, the solution is to get rid of "paralysis by analysis" by offering actionable steps to begin marketing NOW.

5 Tips to Improve Your Local Search Presence

Jonathan Long | Posted 06.03.2014 | Small Business
Jonathan Long

With so many consumers armed with mobile and tablet devices, it is making local search engine optimization such an important piece of every local marketing strategy.

4 Tips to Turn Your Company's Blog Into a Social Sharing Machine

Jonathan Long | Posted 05.29.2014 | Small Business
Jonathan Long

Making sure that your blog content is easy to share helps to improve visitor interaction as well as the overall success of the blog. Here are four tips to help turn your blog into a social sharing machine.

Demystifying Online Marketing For Local Business Owners

Court Cunningham | Posted 07.22.2014 | Small Business
Court Cunningham

To help local business owners understand the online marketing landscape, I've boiled it down to three simple categories that I see as essential for both getting and keeping customers.

Think Like a Publisher, Act Like a Business

Jim Yu | Posted 07.22.2014 | Business
Jim Yu

Content creation should be strategic, meaningful and impactful, otherwise it's not going to yield results that will grow your business.

5 Tips to Optimize Your New Twitter Profile

Kevan Lee | Posted 07.21.2014 | Technology
Kevan Lee

What works best on these new Twitter profiles? Here are some ideas on what you might try.

Signal to Noise: How To Stand Out From The Pack Online

Jayson DeMers | Posted 07.16.2014 | Business
Jayson DeMers

The signal-to-noise ratio has long been an important concept for scientists, engineers, and those who work in associated fields. However, with the increasing amount of digital advertising, online marketing options and tactics, almost any given topic is flooded with information.