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Online Marketing

Google Gives Businesses a Hand with Google My Business

Jayson DeMers | Posted 08.27.2014 | Small Business
Jayson DeMers

Business owners stand to enjoy many benefits from Google My Business, with the main benefit being easier, more convenient business information integration in Google search results. Because the service helps companies appear more often in Google search results, participation provides a competitive advantage.

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 08.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.

A Descent into Madness in 500-1000 Words: What I Did on My Summer Vacation

Ari Garber | Posted 08.26.2014 | Business
Ari Garber

I don't really get a summer vacation. A small portfolio of businesses, multiple responsibilities to cherished long-term clients, and a fixer upper farmhouse dating from 1884 tend to put a crimp in the normal summer vacation model.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 08.26.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 08.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

Your Small Business Needs SEO: Here Are 6 Reasons Why

Jonathan Long | Posted 08.20.2014 | Small Business
Jonathan Long

SEO plays such a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well. Here are six reasons why your business needs SEO.

5 Steps to Creating a Powerful Content Marketing Strategy

Alex Pirouz | Posted 08.19.2014 | Business
Alex Pirouz

Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business.

Seeking New Link Building Opportunities? Try These 3.

Jonathan Long | Posted 08.12.2014 | Small Business
Jonathan Long

Today, effective link building requires a well thought out creative strategy in order to earn links from high quality websites that will provide both ...

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 08.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 08.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 08.05.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

8 Ecommerce Mistakes that are Costing You Sales

Ian Mills | Posted 08.04.2014 | Small Business
Ian Mills

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a...

The 5 Deadly Email Marketing Mistakes

Andy Shore | Posted 07.31.2014 | Small Business
Andy Shore

There are some things you can do with your email marketing, that while seemingly innocent, will make your subscribers want to throw you off the proverbial cliff ... right into the spam folder.

5 Tools Every Entrepreneur Needs for Success

John Rampton | Posted 07.30.2014 | Small Business
John Rampton

No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools to help you complete the task at hand. What abou...

10 Simple Tips for Improving Your Blog

John Rampton | Posted 07.24.2014 | Business
John Rampton

Even if you were aware of the benefits of blogging, that doesn't mean that you're doing it correctly. Which is why we've put together these ten handy and simple tips for improving your blog.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Getting Attention - Breaking Through the Clutter and Noise

Gregory P. Demetriou | Posted 07.23.2014 | Small Business
Gregory P. Demetriou

As with anything, expectations need to be managed so that they're realistic and tempered by the overall commitment to any effort. You and our clients often assume that working on the Internet leads to instant results and is inexpensive. If that were only true.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 07.17.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

5 Essential Tools for the Solopreneur

Miranda Marquit | Posted 07.17.2014 | Small Business
Miranda Marquit

A solopreneur still has to remain connected to his or her business, though. If you want to more effectively manage your business, giving you more time to do the things you want, consider using the following five essential tools for solopreneurs.

3 Ways Your Website Design Is Directly Impacting Your Business

Ian Mills | Posted 07.08.2014 | Small Business
Ian Mills

When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that experience alone.

7 Small Business SEO Tips From the Experts

Ian Mills | Posted 07.08.2014 | Small Business
Ian Mills

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.

Struggling With Blog Content? Use These 10 Ideas

Jonathan Long | Posted 07.08.2014 | Small Business
Jonathan Long

Creating a blog for your business provides several benefits. It can increase your organic search engine traffic, help build brand awareness, provide insight about your products and or services, and help convert your prospects into customers.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 09.01.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.