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Online Marketing

Infographics: Content Marketing Gold or a Dead End Fad?

John Rampton | Posted 12.23.2014 | Business
John Rampton

Infographics have long been considered a magic bullet for companies looking to increase user engagement and brand awareness. However, there is talk going around that infographics are dead and should be buried as deeply as possible. Despite this, there are many who still attest to their value.

8 Tips to Help Convert Your Leads Into Sales

Jonathan Long | Posted 12.23.2014 | Small Business
Jonathan Long

The majority of your leads won't automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.

What Your Children Already Taught You About Sales

Sajeel Qureshi | Posted 12.22.2014 | Small Business
Sajeel Qureshi

Good sales people don't have all the answers to customer's problems, but they do everything they can to find them. They don't win your trust and throw you over to an account manager after meeting quota on your dime.

5 Things Your SEO Strategy Needs to Focus on Entering 2015

Jonathan Long | Posted 12.19.2014 | Small Business
Jonathan Long

Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 12.17.2014 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Turning Everyday Buyers Into Customer Evangelists Through Referral Programs

John Fox | Posted 12.17.2014 | Business
John Fox

My interview with Tony Mariotti (center) and Manish Goyal (right) of Friendbuy If you want to grow your e-commerce business, you must always be enc...

Five Ways to Make Holiday Marketing a Year Round Activity

Court Cunningham | Posted 12.15.2014 | Small Business
Court Cunningham

Here are five ways that you can focus on improving business during the holiday season, and tips on how to continue these activities even after every gift has been opened and the leftovers are gone.

Is PPC Advertising the Right Choice for Your Small Business?

Ian Mills | Posted 12.15.2014 | Small Business
Ian Mills

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

5 Mistakes New Online Businesses Need to Avoid

Jonathan Long | Posted 12.15.2014 | Small Business
Jonathan Long

Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

How to Know Which Social Channels Are Right for Your Business

Brian Honigman | Posted 12.05.2014 | Business
Brian Honigman

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why.

6 Signs You're A Born Marketer

Mo Seetubtim | Posted 12.05.2014 | Business
Mo Seetubtim

Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.

Get Back to Business: 5 Pro Tools to Make Measurable Marketing Easy

Lena L. West | Posted 12.03.2014 | Business
Lena L. West

Women entrepreneurs are superheroes. We have to keep a lot of balls in the air all the time--juggling work, family, and home. Time is at a premium. ...

10 Affordable Tools to Help Your Business Thrive Online

Jonathan Long | Posted 12.02.2014 | Small Business
Jonathan Long

There are several tools available to help online businesses operate smoothly and increase productivity, but with so many choices how do you know what ones are worth looking into? It can be extremely overwhelming, so I put together a list of 10 affordable tools that can really help your business succeed online.

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

Jonathan Long | Posted 11.25.2014 | Small Business
Jonathan Long

If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 11.21.2014 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Jonathan Long | Posted 11.20.2014 | Small Business
Jonathan Long

Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing tips can be used to create emails that capture your customers' attention, receive a high open-rate and result in holiday sales for your business.

25 Lessons from 25 Months of Content Marketing

Gregory Ciotti | Posted 11.18.2014 | Business
Gregory Ciotti

Content is customer success. While effective teaching requires more than mere education (motivation, modeling, entertainment, etc.), the bottom line is that content succeeds when it helps customers succeed.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

Jonathan Long | Posted 11.17.2014 | Small Business
Jonathan Long

Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget.

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 11.12.2014 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

7 Ways to Get Better Results From Your Online Business

Kimanzi Constable | Posted 11.12.2014 | Business
Kimanzi Constable

In case you haven't noticed, there are a ton of people online talking about the same things. Building an online business isn't easy, and there are some hard realities you need to realize.

How to Get Mommy Bloggers to Bring Customers to Your Brand

Jayson DeMers | Posted 11.06.2014 | Business
Jayson DeMers

Because their highly popular blogs often focus on product and service recommendations, mommy bloggers are an ideal channel to include in marketing campaigns.

4 Lies Small Business Owners Tell Themselves to Avoid Ecommerce

Ian Mills | Posted 11.03.2014 | Small Business
Ian Mills

As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding and investing in ecommerce, you may be selling yourself short. If you find that you tell yourself the following four lies, it might be time to reconsider your position.

5 Small Business SEO Tips You Can Implement In-House Right Now

Jonathan Long | Posted 12.22.2014 | Small Business
Jonathan Long

Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until you can afford to hire an SEO agency.

5 Ways to Create an Authentic Ecommerce Experience

Ian Mills | Posted 12.20.2014 | Small Business
Ian Mills

Ecommerce has, without doubt, become a highly competitive business environment. There are a lot of businesses in the marketing place, the larger playe...