Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.
It's perfectly OK to pick our customers' brain and let them share their expertise and knowledge with us. If you have a community on your own website, invite them to join and share their expertise. Learn from them.
As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.
After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.
As a marketer, you probably don't want to pirate someone's content. Search engines may penalize you for publishing duplicate content and, of course, there are the potential legal and ethical issues to consider.
Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.
For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.
At a certain point, the fact that some of this content is valuable doesn't help. It kind of makes it worse to know there's great stuff you should be seeing, you'll never have time to get to it all, and every day, you fall farther behind.