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Online Marketing

Don't Ignore Your Company's Blog -- It Can Produce Long Term Revenue

Jonathan Long | Posted 09.17.2014 | Small Business
Jonathan Long

There is absolutely no reason why your business shouldn't be blogging on a regular basis. Keeping your website updated with new blog posts gives your visitors new fresh content to engage with each time the visit.

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor

Brian Honigman | Posted 09.16.2014 | Business
Brian Honigman

Capala's first book gives marketers and business owners a comprehensive view of what's important in marketing today and how they can best apply these trends to impact how they do business.

Why You Need to Ditch Marketing Formulas

Maggie Patterson | Posted 09.16.2014 | Small Business
Maggie Patterson

While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and small businesses, the reality is that things are more complicated than ever.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 09.11.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

10 Steps to Help Improve Your Local SEO

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.

You Want More Leads - So Use These 9 Tips Now

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

The only way to increase your conversion rate is to drive more traffic, and it needs to be targeted traffic. You could drive thousands of visitors to your website daily, but if they have no interest in what service or products you provide your conversion rate will be nonexistent.

Google Gives Businesses a Hand with Google My Business

Jayson DeMers | Posted 08.27.2014 | Small Business
Jayson DeMers

Business owners stand to enjoy many benefits from Google My Business, with the main benefit being easier, more convenient business information integration in Google search results. Because the service helps companies appear more often in Google search results, participation provides a competitive advantage.

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 08.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.

A Descent into Madness in 500-1000 Words: What I Did on My Summer Vacation

Ari Garber | Posted 08.26.2014 | Business
Ari Garber

I don't really get a summer vacation. A small portfolio of businesses, multiple responsibilities to cherished long-term clients, and a fixer upper farmhouse dating from 1884 tend to put a crimp in the normal summer vacation model.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 08.26.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 08.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

Your Small Business Needs SEO: Here Are 6 Reasons Why

Jonathan Long | Posted 08.20.2014 | Small Business
Jonathan Long

SEO plays such a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well. Here are six reasons why your business needs SEO.

5 Steps to Creating a Powerful Content Marketing Strategy

Alex Pirouz | Posted 08.19.2014 | Business
Alex Pirouz

Never before in the history of the world, has the playing field been so level for companies everywhere. The advent of social media and blogging has completely democratized the business world, and opened doors for even the smallest of business.

Seeking New Link Building Opportunities? Try These 3.

Jonathan Long | Posted 08.12.2014 | Small Business
Jonathan Long

Today, effective link building requires a well thought out creative strategy in order to earn links from high quality websites that will provide both ...

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 08.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 08.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

8 Ecommerce Mistakes that are Costing You Sales

Ian Mills | Posted 08.04.2014 | Small Business
Ian Mills

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a...

The 5 Deadly Email Marketing Mistakes

Andy Shore | Posted 07.31.2014 | Small Business
Andy Shore

There are some things you can do with your email marketing, that while seemingly innocent, will make your subscribers want to throw you off the proverbial cliff ... right into the spam folder.

5 Tools Every Entrepreneur Needs for Success

John Rampton | Posted 07.30.2014 | Small Business
John Rampton

No matter if you're an electrician, mechanic, accountant or surgeon, you have a specific set of tools to help you complete the task at hand. What abou...

10 Simple Tips for Improving Your Blog

John Rampton | Posted 07.24.2014 | Business
John Rampton

Even if you were aware of the benefits of blogging, that doesn't mean that you're doing it correctly. Which is why we've put together these ten handy and simple tips for improving your blog.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Getting Attention - Breaking Through the Clutter and Noise

Gregory P. Demetriou | Posted 07.23.2014 | Small Business
Gregory P. Demetriou

As with anything, expectations need to be managed so that they're realistic and tempered by the overall commitment to any effort. You and our clients often assume that working on the Internet leads to instant results and is inexpensive. If that were only true.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 09.15.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.