Online Marketing

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10 Ways to Rock on Social Media and Still Have a Life

Penny C. Sansevieri | Posted 11.17.2009 | Media

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Media News

It's true: social media is here--and there goes your life! Well, maybe not entirely but it sure seems that way sometimes, doesn't it?

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Fifty Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Books News

These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, here are some tips that could help keep you on track.

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But Does Twittering Really Sell Books?

Debbie Stier | Posted 11.05.2009 | Books

Read More: Book Marketing, Tumblr, Twitter, Gary Vaynerchuk, Ustream, Facebook, Wordpress, Online Media, Online Marketing, Personal Branding, Internet, Online Branding, Books, New Media, Crush It, Books News

Gary Vaynerchuk built his brand using these free tools (Facebook, Twitter, Ustream, Tumblr, etc.) and he used the tools that he wrote about in the book to succeed with the book itself.

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Everything Is Your Resume

Penny C. Sansevieri | Posted 10.28.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Youtube, Twitter, Books, Facebook, Marketing Authors, Books-News, Blogging, Books News

When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.

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How Big Is Yours?

Arielle Ford | Posted 10.27.2009 | Books

Read More: Online Marketing, Publishing, Book Marketing, Authors, Publishers, Book Publicity, Books, New Authors, Platforms, Books News

As the budding author, you are also President of your own marketing team. I mean think about it: if you write a book or invent a new product, who is going to buy it?

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Winning in 2010: Online Outreach

Colin Delany | Posted 10.20.2009 | Politics

Read More: Online Marketing, Campaign Technology, 2010, Voter Outreach, 2010 Elections, Obama Technology, Politics News

Once a campaign has the basic technology in place, it can begin to take full advantage of the internet's ability to deliver donors, volunteers and voters.

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Subject: Our Marketing Plan

The New Yorker | Ellis Weiner | Posted 10.20.2009 | Books

Read More: Interns, The New Yorker, Book Marketing, Book Publishing, Twitter, Shouts and Murmurs, Humor, Online Marketing, Publishing, New Yorker, Marketing, Book Promotion, Internet, Authors, Books, Promotion Department, Blogging, Google, Book Blogs, Blogs, Books News

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...

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Simple Ways to Promote Yourself Online

Penny C. Sansevieri | Posted 10.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Books, Marketing Authors, Blogging, Books News

In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people.

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Online Branding for Writers

Fauzia Burke | Posted 10.12.2009 | Books

Read More: Online Marketing, Web Marketing, Writers, Online Book Marketing, Book Marketing, Writing, Authors, Online Branding, Books, Web Marketing Tips, Books News

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.

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5 Search Marketing Tips For The Holidays

searchengineland.com | Posted 09.28.2009 | Technology

Read More: Holiday Advertising, Marketing, Holiday Season, Seo, Search Marketing, Holiday Shopping, Search Engine Optimization, Online-Marketing, Technology News

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...

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Twitter Users Twice As Likely To Click Ads

gigaom.com | Posted 09.28.2009 | Technology

Read More: Social Media, Twitter, Social Networks, Facebook, Online Advertising, Social Networking, Online-Marketing, Technology News

U.S. web users tripled the amount of time they spent on social networks in August from the same month last year, according to Nielsen. And advertisers...

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Online Marketing: Facebook Friends For Sale

The Economist | Posted 09.24.2009 | Technology

Read More: Online Marketing, Facebook Advertising, Social Media, Online Advertising, Facebook, Technology News

ONLINE social networks are handy not just as a means of wasting time but also as a communications tool for business. Dell, a computer-maker, has made ...

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Obama Gets Failing Grades From Privacy Advocates

Huffington Post | Jenna Staul | Posted 11.09.2009 | Politics

Read More: Civil Liberties, Online Medical Records, President Obama, Electronic Surveillance, Privacy, Online-Marketing, Electronic Medical Records, Politics News

President Obama earns poor to failing grades from privacy advocates who claim that his administration is neglecting privacy and civil-liberties issue...

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You're Spending Too Much On Advertising

Sarah O'Leary | Posted 08.05.2009 | Business

Read More: Marketing, Sales, Business, Shopping, Marketing Trends, Advertising Campaigns, Online Advertising, Advertising, Advertising Age, Internet Advertising, Viral Marketing, Advertising Agencies, Online-Marketing, TV Advertising, Business News

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

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Still Nauseous After All these Years: Blair Witch Turns 10

Jessica Rovello | Posted 08.29.2009 | Entertainment

Read More: Online Marketing, Blairwitch.com, Blair Witch Project, Online, Arkadium, Viral Marketing, Online Advertising, Entertainment News

In 1999 I was in charge of producing the Blair Witch Project's Web site and online media outreach. Here are five observations that hold the same weight in 2009 as they did in 1999.

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Sales Training: All Oganizations Must Shift Focus Now

Grant Cardone | Posted 08.23.2009 | Business

Read More: Sale Training, Advertising-Online, Advertising, Economy, Grant Cardone, Online-Marketing, Recession, Selling in a Recession, TV Advertising, Business News

Marketing, advertising, organizing, planning will not get you through this business cycle; selling products and services is the critical make break point of every organization in today's economy.

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Sales Training Critical During Recession

Grant Cardone | Posted 08.22.2009 | Business

Read More: Sale Training, Grant Cardone, Economy, Recession, Selling in a Recession, Advertising-Online, Advertising, Online-Marketing, TV Advertising, Business News

Advertising, no matter how effective your jingle or offer, has to compete with shock media, doomsday reporting, the latest celebrity scandal, reality TV and TiVo.

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Video: YouTube Getting $200K and More for Branded Channels

Daisy Whitney | Posted 08.21.2009 | Media

Read More: Branding, Youtube, Online Video, Online Advertising, Youtube Videos, Internet Advertising, Online-Marketing, Media News

It's important for brands to be on YouTube. Video can help drive intent to purchase and thereby sales and it can also often be the final piece of the puzzle that gets a consumer to hit buy.

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