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Online Marketing

Why Analytics Should Drive Your Content Creation Cycle

Jim Yu | Posted 04.10.2014 | Business
Jim Yu

Data opens up opportunities for marketers that were never before possible, from forecasting financial results to implementing real-time feedback based on actual consumer interactions.

How to Build a Killer Email Marketing List for Your Business

Jonathan Long | Posted 04.02.2014 | Business
Jonathan Long

As your list grows and you continue to nurture it, the possibility of subscribers that turn into repeat purchasers increases as well.

Big Data vs. Relevant Data: Intelligence That Matters

Jim Yu | Posted 03.26.2014 | Business
Jim Yu

Given the massive scale and scope of Big Data, marketers need to focus on what you might call "high-impact" data: intelligence that has the potential to drive more strategic decisions.

8 Reasons Your Social Media Marketing Needs Attention

Jonathan Long | Posted 03.24.2014 | Business
Jonathan Long

Gaining a massive amount of new followers quickly doesn't always translate into successful social media marketing, so we are not talking about sheer numbers here.

10 Must Have WordPress Plugins for 2014

Jonathan Long | Posted 03.19.2014 | Small Business
Jonathan Long

Using plugins can help improve the performance of a website, the search engine optimization, and the overall user experience. Here are ten must have plugins for 2014, in no particular order.

If I Can't Sell It, I'll Keep Sitting On It

Michael Ramah | Posted 03.14.2014 | Business
Michael Ramah

Those clinging to the false security of the conventional model should take a long hard look at the fragmentation that is confounding the advertising industry.

Visual vs. Textual Marketing -- Choosing the Right Social Media Platform for Your Business

Jim Yu | Posted 03.13.2014 | Business
Jim Yu

As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices.

Women Business Owners Shed Light on Top Small Business Trends in 2014

David Brown | Posted 03.14.2014 | Small Business
David Brown

More than 600 women business owners (WBOs) have shared what they think it takes to start or grow a small business, and it all comes down to optimism.

How to Create User Engaging Content for Your Brand

Jonathan Long | Posted 03.12.2014 | Business
Jonathan Long

Take these suggestions into consideration when laying out your content strategy. Content marketing is not going anywhere anytime soon and will continue to be a very important piece to a business's online marketing.

4 Marketing Channels Every Startup Tech Company Should Use

Jose Vasquez | Posted 03.10.2014 | Small Business
Jose Vasquez

Marketing campaign possibilities are practically endless, but every startup tech company should be involved in these major four players.

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 03.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

Online Marketing Works With Affiliates and Partnerships

Ronn Torossian | Posted 03.03.2014 | Media
Ronn Torossian

Think about brands and vendors that you may share common values with--and who may expand your customer base. How can you work together to cross-promote and cross-pollinate customers?

Anatomy of a Successful Landing Page

John Fox | Posted 03.03.2014 | Business
John Fox

Any web designer will tell you, there's an art to creating landing pages, the specific pages on which somebody lands after clicking an advertisement or other link.

Marketing: If It Looks to Good to Be True, It Probably Is

Scott MacFarland | Posted 03.03.2014 | Business
Scott MacFarland

Almost all of us like to embellish a little -- it's part of our DNA as marketers, and we look for ways to make our product sell. But how far is too far?

5 Reasons to Add Slideshows to Your Content Marketing Campaign - and How to Do It Right

Jayson DeMers | Posted 02.25.2014 | Business
Jayson DeMers

Most people respond to visual content, and they respond strongly. Marketers know that, which is why they use images, videos, and infographics online.

Use Buyer Personas to Hit Your Marketing Bull's-Eye

Don Dodds | Posted 02.21.2014 | Small Business
Don Dodds

If not, you should make it a priority to educate yourself, and quickly. It's the concept behind one of the more effective ways to ensure that your marketing efforts reach their target audience.

5 Key SEO Metrics Explained

Jonathan Long | Posted 04.15.2014 | Small Business
Jonathan Long

Ranking number one for keywords that don't result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn't generating revenue provides zero benefit for the business.

The Secret of Standout Content: A Daring Point of View

Jim Yu | Posted 04.15.2014 | Business
Jim Yu

Follow these guidelines to elevate your content beyond your competitors', and create content that drives eyeballs as well as business results.

The Online Jungle: What's the Future for Organic Search Rankings?

Jayson DeMers | Posted 04.13.2014 | Business
Jayson DeMers

The advent of Big Data has encouraged developers to connect those bits of information to real results. Increasingly, web analytics has moved from functioning as a weathervane to actually changing web rankings in a direct way.

The Super Bowl Tweet Storm: No-Content Marketing Is Here

Spencer Critchley | Posted 04.06.2014 | Business
Spencer Critchley

Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.

Go Beyond Advertising and into Storytelling

Jim Yu | Posted 03.31.2014 | Business
Jim Yu

Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.

10 Ways to Increase Conversions on Your Website

Jonathan Long | Posted 03.30.2014 | Business
Jonathan Long

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.

Exceptional Customer Engagement: Audience, Purpose and Quality

Jim Yu | Posted 01.14.2014 | Business
Jim Yu

Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. Acco...

Marketing Success Begins and Ends With Qualified Leads

Don Dodds | Posted 03.15.2014 | Small Business
Don Dodds

Without clearly defining what you consider to be a qualified lead, you'll forever be behind the proverbial eight ball.