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Online Marketing

4 Marketing Channels Every Startup Tech Company Should Use

Jose Vasquez | Posted 05.10.2014 | Small Business
Jose Vasquez

Marketing campaign possibilities are practically endless, but every startup tech company should be involved in these major four players.

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

Anatomy of a Successful Landing Page

John Fox | Posted 04.30.2014 | Business
John Fox

Any web designer will tell you, there's an art to creating landing pages, the specific pages on which somebody lands after clicking an advertisement or other link.

Marketing: If It Looks to Good to Be True, It Probably Is

Scott MacFarland | Posted 05.03.2014 | Business
Scott MacFarland

Almost all of us like to embellish a little -- it's part of our DNA as marketers, and we look for ways to make our product sell. But how far is too far?

5 Reasons to Add Slideshows to Your Content Marketing Campaign - and How to Do It Right

Jayson DeMers | Posted 04.27.2014 | Business
Jayson DeMers

Most people respond to visual content, and they respond strongly. Marketers know that, which is why they use images, videos, and infographics online.

Use Buyer Personas to Hit Your Marketing Bull's-Eye

Don Dodds | Posted 04.22.2014 | Small Business
Don Dodds

If not, you should make it a priority to educate yourself, and quickly. It's the concept behind one of the more effective ways to ensure that your marketing efforts reach their target audience.

5 Key SEO Metrics Explained

Jonathan Long | Posted 04.15.2014 | Small Business
Jonathan Long

Ranking number one for keywords that don't result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn't generating revenue provides zero benefit for the business.

The Secret of Standout Content: A Daring Point of View

Jim Yu | Posted 04.15.2014 | Business
Jim Yu

Follow these guidelines to elevate your content beyond your competitors', and create content that drives eyeballs as well as business results.

The Online Jungle: What's the Future for Organic Search Rankings?

Jayson DeMers | Posted 04.13.2014 | Business
Jayson DeMers

The advent of Big Data has encouraged developers to connect those bits of information to real results. Increasingly, web analytics has moved from functioning as a weathervane to actually changing web rankings in a direct way.

The Super Bowl Tweet Storm: No-Content Marketing Is Here

Spencer Critchley | Posted 04.06.2014 | Business
Spencer Critchley

Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.

Go Beyond Advertising and into Storytelling

Jim Yu | Posted 03.31.2014 | Business
Jim Yu

Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.

10 Ways to Increase Conversions on Your Website

Jonathan Long | Posted 03.30.2014 | Business
Jonathan Long

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.

Exceptional Customer Engagement: Audience, Purpose and Quality

Jim Yu | Posted 01.14.2014 | Business
Jim Yu

Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. Acco...

Marketing Success Begins and Ends With Qualified Leads

Don Dodds | Posted 03.15.2014 | Small Business
Don Dodds

Without clearly defining what you consider to be a qualified lead, you'll forever be behind the proverbial eight ball.

Why a Blog Post Can Have More Impact Than a Super Bowl Ad

Jaleh Bisharat | Posted 03.10.2014 | Business
Jaleh Bisharat

You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.

The Power of Panache

Scott MacFarland | Posted 02.18.2014 | Business
Scott MacFarland

It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.

5 Tips for Successful Online Marketing

Loolwa Khazzoom | Posted 02.16.2014 | Business
Loolwa Khazzoom

I recently became acquainted with online marketing strategist Shane Jones, after he left a comment on one of my previous posts. I read through his sit...

Twelve Social Media Predictions for 2014

Penny C. Sansevieri | Posted 02.15.2014 | Small Business
Penny C. Sansevieri

The past year saw a lot of changes in social media. Google's social site, Google+, saw huge growth and more activity, LinkedIn really got in the game,...

Five Hard Truths about Content Marketing for 2014

Jayson DeMers | Posted 02.12.2014 | Business
Jayson DeMers

I'll debunk some of the myths of content marketing in order to help clarify what it is, how to execute it properly, and how to measure its effectiveness.

Boomer Alert: Your Cheese Is On the Move!

Jeb Harrison | Posted 04.10.2014 | Fifty
Jeb Harrison

Chances are if you're a regular Huffington Post Over-Fifty reader you're already keeping a close eye on your cheese, especially if you're still working for a living.

Make Yourself Useful: Create Marketing People Actually Want

Spencer Critchley | Posted 02.05.2014 | Business
Spencer Critchley

Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.

Outsourcing Social Media? Four Questions You Must Ask a Prospective Agency

Deborah Lee | Posted 02.05.2014 | Technology
Deborah Lee

Despite the fact that Facebook celebrates its tenth birthday in 2014, many of us are still grappling with social media as we continue trying to find the best ways to make it work for us.

The Like War: 9 Tips For Using Social Marketing as a Longterm Business Strategy

James Calder | Posted 01.26.2014 | Business
James Calder

I believe that social marketing is the most misunderstood tool in business today, but it has the most opportunity for those that look past the hype and focus on the true value.

Self-Publishing on a Shoestring: Cover Me, Baby!

Christiana Miller | Posted 01.25.2014 | Books
Christiana Miller

If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.