As digital marketers continue to move into a space traditionally owned by publishers, they are likely to seek out best practices, tips and previous examples of what works and what hasn't. One surefire way to bulk up your audience is to leverage syndicated and licensed third-party content.
Will it do for journalists and editors to remain thoroughly tangled up in their own remarkably unquestioned assumptions about what constitutes news? It's long past time to reconsider some journalistic conventions.
Sadly, I don't think it will necessarily be printing costs that lead to their ultimate demise. As long as metro dailies remain "masters of none," the specialists will continue to siphon-off their readers and their revenue.
Fellow Student Reporter Tim Lehmann and I sat down with The Huffington Post's founder, Ms. Arianna Huffington, at the World Economic Forum in Davos, Switzerland. What can we learn from The Huffington Post in terms of scaling up our model?
Why would a woman's website ask a guy like me, who's known for writing sexually graphic and honest novels, to write something sexually graphic and honest -- only to edit it into something without a single sexually graphic phrase or a sentence of honesty?
The founding team of La Jeune Politique sees the changing world of journalism not as a death threat but as an opportunity. While the rest of the world is talking about the lack of jobs, this most dedicated team of young people has decided to create their own.
It's easy to get in the media. Just lie, cheat and bribe. That's what 25 year-old Ryan Holiday, author of Trust Me, I'm Lying:Confessions of a Media Manipulator has revealed in this wildly controversial book.
Considering the extent that young people are using new media to communicate their political views or exhort others to action, one has to wonder about the accuracy and veracity of the information they're using to formulate their message.
If we could marry our online expertise with the seasoned experience of established reporters, maybe we could bridge the age gap that dictates how people consume news, and head into the future certain that, young or old, people will want to know.
Integrating mobile workflows into existing newsrooms is imperative if newspapers are to survive in an age where social and multimedia are beating legacy organizations to the punch and often outpacing them with breaking news.