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Online Promotion

How to Turn Your Website Into a Selling Machine

Penny C. Sansevieri | Posted 10.04.2012 | Technology
Penny C. Sansevieri

While content is king, compelling, engaging content is the master. But creating content isn't always easy. You have to come up with ideas, you have to keep inventing new topics. So, what's the best way to do that?

How to Increase Your Newsletter Visibility by 100%

Penny C. Sansevieri | Posted 07.08.2012 | Business
Penny C. Sansevieri

Newsletters are a great way to stay in front of your audience, but I'm amazed by how many people still have no idea how to manage their own newsletter.

The Importance of Social Proof

Penny C. Sansevieri | Posted 04.01.2012 | Business
Penny C. Sansevieri

Be relevant, be interesting, be insightful. Don't just copy what everyone else is doing, be unique. That's easy to say and harder to do, I know. But let's face it, the numbers never lie. When you put an article or blog post out there that gets a lot of buzz, you know you've hit your mark.

A Simple Guide for Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 01.31.2012 | Books
Penny C. Sansevieri

Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That's a ...

Fans, Friends, and Followers: How to Build a Solid Author Platform That Sells More Books, Part Two

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Now that you know what you need to do to identify your platform, it's a matter of expanding it. But where to start?

Book Trailers and Future of Publishing

Liz Dubelman | Posted 05.25.2011 | Books
Liz Dubelman

Books need to come out faster and in all forms -- audio, digital, and enhanced, which means skillfully embedding audio and visuals to enrich, not interrupt, the reading experience.