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Online Reviews

How the Law Is Changing Online Reviews

Deborah Sweeney | Posted 09.16.2014 | Business
Deborah Sweeney

Local businesses have a love/hate relationship with Yelp. On one hand, having an active Yelp page with great reviews can be a real boon. But just a few irate customers can sink a company's reputation on the site.

My Husband is Right: You Can't Trust Online Reviews

Sybil Adelman Sage | Posted 07.30.2014 | Business
Sybil Adelman Sage

Not only did my undercover work fail to provide a way of breaking into writing, it proved that my husband is right and that I shouldn't rely on online reviews if I'm looking for a new air conditioning unit or appliance to give as a wedding gift.

Who Is Reviewer #1,407?

Ishani Banerji, Ph.D. | Posted 07.21.2014 | Science
Ishani Banerji, Ph.D.

Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?

Every Business Needs a Reputational Firewall

John P. David | Posted 07.16.2014 | Business
John P. David

In 2006, 60 Minutes aired a story about a famous, yet secretive hedge fund billionaire who was embroiled in a stock-shorting lawsuit. While the story ...

All Reputation Management Tools Are Not Created Equal

John P. David | Posted 06.23.2014 | Business
John P. David

An over-reliance on a familiar tool is a concept made famous by American psychologist Abraham Maslow who in 1966 said: "I suppose it is tempting, if t...

Read Before You Rant: Online Reviews and Defamation Suits

Gary L. Bostwick | Posted 05.25.2014 | Business
Gary L. Bostwick

Christopher Liles wanted to express himself, as many folks do, by posting a negative review on the Internet. It may cost him.

How The Internet Can Transform Your Business

Posted 01.25.2014 | Small Business

An online presence has become vital to reaching and connecting with customers. If you are not utilizing web tools to ensure the correct information ab...

Christina Wilkie

Yelp Ready To Push Congress On Libel Laws

HuffingtonPost.com | Christina Wilkie | Posted 01.23.2014 | Politics

WASHINGTON -- The review site Yelp plans to lobby Congress for patent reform and protections against abusive lawsuits for online reviewers, according ...

5 Ways to Manage Your Online Customer Reviews Without Being Really Shady

Liz O'Neill | Posted 11.30.2013 | Technology
Liz O'Neill

What's a badly-reviewed -- or not-yet reviewed -- business owner to do? Most of the review sites out there don't make it easy.

Gerry Smith

Think Writing A Fake Yelp Review Is Easy? Think Again

HuffingtonPost.com | Gerry Smith | Posted 09.25.2013 | Technology

It's not easy writing fake reviews. One company that posted bogus praise online for its clients told its writers to make their reviews seem authent...

Reviews Equal Revenue: 4 Times Trust Drives Conversions in the Sales Cycle

Jay Gierak | Posted 11.11.2013 | Small Business
Jay Gierak

As customers increasingly begin the buying process online, the entire sales cycle has changed. Trust and authenticity are no longer established exclusively through handshakes and face-to-face meetings. Online reviews serve as a powerful signal of quality and drive purchasing decisions before a first meeting is even won.

Trois Pommes Gives Oprah 'Pretty Woman' Treatment, Then Buries Its Head in the Sand

Reid Wegley | Posted 11.10.2013 | Business
Reid Wegley

We live in a society where brand image is fragile, to a certain extent, thanks to social media. It's more like perceived fragility, though.

The Big Chill: The Tale of a Thwarted Librarian

Roz Warren | Posted 11.04.2013 | Fifty
Roz Warren

I've never been the stinging retort type. My policy has always been: Don't get mad, get even. Online. Chilly Pool? Surely, a chilly review is in order.

3 Ways to Encourage Positive Feedback Online

Mark Britton | Posted 10.28.2013 | Business
Mark Britton

Respond to customers -- particularly those leaving bad feedback -- as a real person, not as a corporate entity. If your best friend were writing the bad comment or review, how would you respond? Use that as a guide.

4 Ways to Handle the Inevitable Negative Review

Jay Gierak | Posted 09.17.2013 | Small Business
Jay Gierak

Negative reviews from unhappy customers, peeved ex-employees or close competitors are a challenge for local businesses, legitimate or not.

When Your Own Customers Turn on You

Hulya Aksu | Posted 09.14.2013 | Business
Hulya Aksu

It's no secret that in the world of online product reviews, you have to weed out the fakers. This is especially true for books, as publishers have long been paying for users to produce a glowing write-up about something they've never read.

Unlock Your Online Network To Grow Your Business

Jay Gierak | Posted 09.07.2013 | Small Business
Jay Gierak

While the social web has been slow to deliver on all of its commercial promise, we are approaching a new era of trust, authenticity, personalization and eventually, commerce. Prepare your online foundation of connections, trusted reviews and broad presence for the opportunity, or risk being left behind!

4 Reasons That Small Businesses Owners Should Overcome Their Fear And Embrace Facebook

Jay Gierak | Posted 08.24.2013 | Small Business
Jay Gierak

Facebook is not going anywhere, and as a small business owner, it's one of the few place where you have the ability to take control of your business' story and reputation. Embrace that advantage, and you'll be well-positioned to succeed going forward. Resist, and you will inevitably fall behind.

One Surprising Way to Gauge a Doctor's Quality

Oliver Kharraz, M.D. | Posted 07.02.2013 | Healthy Living
Oliver Kharraz, M.D.

There is no perfect way to judge doctor quality. But that's why it's so fortunate that health care consumers have these new tools at our disposal. Closed-loop review systems are currently one of the most powerful ways to discern doctor quality.

How to Read a Doctor Review (It's Trickier Than You Think)

Oliver Kharraz, M.D. | Posted 06.04.2013 | Technology
Oliver Kharraz, M.D.

In the developed world, we've come to depend on online reviews for almost every consumer decision we make. When choosing anything from apparel to electronics, hotels, and restaurants, we seek out the opinions of our peers online.

'Worst Stay Ever': Using Online Engagement to Build Your Customer Base

Anthony Pappas | Posted 05.27.2013 | Business
Anthony Pappas

As part of Social Media Week, the Pappas Group engaged experts about the best approaches to building a hospitality brand online and help any business find a leg up on industry competition. Here are the top 5 things we learned.

Using Customer Reviews as a Marketing Opportunity

Hulya Aksu | Posted 04.08.2013 | Small Business
Hulya Aksu

The best marketing starts with what's already in front of you. Focus your energy and attention on the method that gives you the actual customers. If it sounds easy, it's because it is.

Restaurateur Guns For TripAdvisor After Negative Reviews

The Huffington Post | Rachel Tepper | Posted 12.11.2012 | Home

It's hardly news these days that chefs and review sites often find themselves at odds. Reviews can determine whether a restaurant sinks or swims -- a ...

Online Reviews Can Destroy Your Business: Study

The Guardian | Jamie Doward | Posted 09.04.2012 | Small Business

It is something every restaurateur and hotel owner knows: good reviews boost takings while terrible ones can close you down. And, in an age when every...

Can You Trust Yelp Reviews?

www.latimes.com | Posted 09.05.2012 | Money

Judging from recent reviews on Yelp, the Center for Counseling, Recovery & Growth was the place to go to turn your life around. The Torrance center...