There is no perfect way to judge doctor quality. But that's why it's so fortunate that health care consumers have these new tools at our disposal. Closed-loop review systems are currently one of the most powerful ways to discern doctor quality.
In the developed world, we've come to depend on online reviews for almost every consumer decision we make. When choosing anything from apparel to electronics, hotels, and restaurants, we seek out the opinions of our peers online.
As part of Social Media Week, the Pappas Group engaged experts about the best approaches to building a hospitality brand online and help any business find a leg up on industry competition. Here are the top 5 things we learned.