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Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

8 Challenges Facing Ecommerce Retailers This Christmas

Ian Mills | Posted 11.25.2014 | Small Business
Ian Mills

With the increase in the amount of consumers completing their Christmas purchases online, this has presented multiple challenges for online retailers and other stakeholders involved in the logistics of purchasing online.

Stitch Fix Is The Cheapest Way To Get A Personal Stylist

The Huffington Post | Kate Auletta | Posted 11.25.2014 | Style

It's a common -- albeit kind of silly -- conundrum: A closet full of clothes and nothing to wear. For the record, I love to shop. I love browsing in s...

5 Ways You'll Be Hacked On Cyber Monday

Shelly Palmer | Posted 11.25.2014 | Technology
Shelly Palmer

There's a reason Gmail sent that email to your Spam folder. Leave it there. If you didn't ask for it, don't click on it!

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Are You the Average Thanksgiving Consumer?

Ishani Banerji, Ph.D. | Posted 11.18.2014 | Business
Ishani Banerji, Ph.D.

This Thanksgiving the average consumer will probably be shopping online on Friday for apparel items at retailers where they already shop frequently. Does that sound like you?

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Stalking and Being Stalked

Renee Fisher | Posted 11.12.2014 | Fifty
Renee Fisher

She has considered fake-searching other items, like a compendium of the greatest philosophical thought of the twentieth century or tiny bikinis. Every time either of them popped up on her screen, it would make her proud that she would have been in need of such things.

How My Christmas Will Be Debt Free

David A. Dedman | Posted 11.12.2014 | Money
David A. Dedman

This summer before Labor Day, I saw plenty of Halloween stuff out in the stores. No big deal right? Then I saw Christmas Trees displayed before Tha...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 11.09.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

Why Some People Pay More Than Others When Shopping Online

The Huffington Post | Gerry Smith | Posted 11.04.2014 | Technology

You may pay more than your friends when shopping online based on your web browsing history or what kind of smartphone you own, according to a new stud...

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 11.03.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

You'll Never Guess Where Kendall Jenner Shops

The Huffington Post | Michelle Persad | Posted 11.04.2014 | Style

We know it's only November 1, but we're already starting to think about our holiday shopping. Because, let's be honest, who wants to be running around...

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

A Close Look at the Online Spending Behavior of Children

Suren Ramasubbu | Posted 10.27.2014 | Parents
Suren Ramasubbu

As consumers, it is up to us to teach our children to use, and not abuse, technology.

Standing out in a Content Drenched World

Lee Traupel | Posted 11.25.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

I Want It NOW, But I'd Rather Not Pay for It

Ishani Banerji, Ph.D. | Posted 10.20.2014 | Business
Ishani Banerji, Ph.D.

Millennials are notorious for seeking instant gratification. Might this mean that they would be more likely to opt for one of the faster shipping methods? When I looked at the data comparing millennials to non-millennials, I didn't find substantial differences.

The Global Shopping Mall That Is the Internet

Gil Laroya | Posted 10.17.2014 | Business
Gil Laroya

You'd be hard pressed to find someone -- anyone -- who hasn't purchased something online. It is the pinnacle of convenience, the Jetson approach to spending money, and it is global.

Can Shopping Help Anxiety? The Psychology Behind Retail Therapy

Simple. Thrifty. Living. | Posted 10.13.2014 | Money
Simple. Thrifty. Living.

I recently had a friend say to me (jokingly of course), "I wish my health insurance covered retail therapy." In fact a new study out by TNS Global found that half of all Americans have admitted to engaging in one form or another of retail therapy.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...