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Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

We NEED Your Cheap Short Shorts, Taylor Swift

The Huffington Post | Michelle Persad | Posted 07.19.2014 | Style

Grab your credit cards because this weekend, you're going shopping. Even if you hadn't planned on buying a few new pieces, after you see all the a...

User-Unfriendly Online Ticket Sales

Steve Pociask | Posted 07.18.2014 | Business
Steve Pociask

In the airline industry, there are plenty of intermediaries that search and provide reliable fare information that saves time and money for consumers. Ideally, for online ticket buyers, there should be "all-in" price data too, but industry standards are missing.

Can I Live Without Credit?

Credit Karma | Posted 07.15.2014 | Money
Credit Karma

Living without credit is possible. Is it advisable though? Is it accomplishable without frustrating limitations? Those are different questions.

Is it Time to be Bullish on E-Commerce in the Philippines?

Jonha Revesencio | Posted 07.10.2014 | Small Business
Jonha Revesencio

This post is the first of the "Digital Marketing Insights" series. Co-authored by Joey Alarilla. Filipinos love going to the mall, which for decade...

Negotiating Online

Ken Kirsh | Posted 07.08.2014 | Business
Ken Kirsh

Want to save money? Get out of the house. Help keep these stores alive while trying to get a better price in person. We think we're too busy when we're really just being lazy or not thinking.

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Data-Driven Simplified Shopping: New Women 3.0

Ondi Timoner | Posted 06.19.2014 | Technology
Ondi Timoner

I can't stand shopping. As a mother, filmmaker, talk show host, founder and CEA of A TOTAL DISRUPTION, I simply don't have the time to spend hours in a store trying on clothes and rummaging through endless racks searching for the best deal. Online shopping promises to save time and money, but this just hasn't been the case for many of us trying to balance life and work in our increasingly busy schedules.

Timothy Stenovec

Amazon's Smartphone Is Just Too Expensive

HuffingtonPost.com | Timothy Stenovec | Posted 06.19.2014 | Technology

SEATTLE -- Amazon's new smartphone features some cool new technology, but probably the most surprising thing about the device is its high price. Je...

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

How to Generate More Revenue & Lower Costs Using the Cloud

Lee Traupel | Posted 06.13.2014 | Business
Lee Traupel

Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 06.09.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 06.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.

E-Commerce: The Future Is Now

N. Kimron Corion | Posted 06.02.2014 | Business
N. Kimron Corion

Social media has revolutionize the way we do business over the past years; social media allows businesses to have a conversation with their customers and not just a one-way flow of information like traditional media allowed. Social media can, however, make or break a business and it needs to be used with care.

Bury the 'Hachette'

David Sable | Posted 06.03.2014 | Business
David Sable

To be fair, I am an Amazon supporter. An early, early user. A Kindle type (app, though, not device any longer). A believer that they should raise prices... you get the point. But, I now put them in the Google category. They scare me.

Who Is Reviewer #1,407?

Ishani Banerji, Ph.D. | Posted 07.21.2014 | Science
Ishani Banerji, Ph.D.

Why would someone bother reviewing a product or service that has been reviewed 3,795 times already, given that writing a review takes time and effort? Many websites will insist that the review be a certain number of words, in addition to asking the customer to provide a rating. So why put in all that time and effort when other people have already done so?

10 Reasons Why Shopping Rules!

Jennifer Boyd-Einstein and Paula Mangin | Posted 07.20.2014 | Style
Jennifer Boyd-Einstein and Paula Mangin

I know how shallow and materialist it is to admit to the world that I love to shop! But I do, I do, I just @!#$%^&*#?&#$!% do!

What We Give is as Important as What We Get

Natasha Ashton | Posted 07.15.2014 | Impact
Natasha Ashton

The human-animal bond is nothing if not reciprocal; in return for their compassion, their comedy and the comfort they provide us, we give them love, food, shelter, health care, toys and maybe even a spot on the bed in return.

The 5 Main Reasons Why Shoppers Leave Your Website Without Buying

Ian Mills | Posted 07.09.2014 | Small Business
Ian Mills

You've sorted your online marketing and you're getting traffic. But you're losing sales. Why? I've compiled a list of the five main reason shoppers leave websites without buying, as well as what you can do about it.