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Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

I Want It NOW, But I'd Rather Not Pay for It

Ishani Banerji, Ph.D. | Posted 10.20.2014 | Business
Ishani Banerji, Ph.D.

Millennials are notorious for seeking instant gratification. Might this mean that they would be more likely to opt for one of the faster shipping methods? When I looked at the data comparing millennials to non-millennials, I didn't find substantial differences.

The Global Shopping Mall That Is the Internet

Gil Laroya | Posted 10.17.2014 | Business
Gil Laroya

You'd be hard pressed to find someone -- anyone -- who hasn't purchased something online. It is the pinnacle of convenience, the Jetson approach to spending money, and it is global.

Can Shopping Help Anxiety? The Psychology Behind Retail Therapy

Simple. Thrifty. Living. | Posted 10.13.2014 | Money
Simple. Thrifty. Living.

I recently had a friend say to me (jokingly of course), "I wish my health insurance covered retail therapy." In fact a new study out by TNS Global found that half of all Americans have admitted to engaging in one form or another of retail therapy.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

10 Things You Didn't Know You Could Buy On Overstock.com

The Huffington Post | Kristina Martin | Posted 10.13.2014 | HuffPost Home

It happens all the time: You need to buy your brother's friend's uncle's girlfriend a present for a party that you were invited to, and you have no id...

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.

As E-commerce Grows Around the World, China Leads

John Burbank | Posted 09.24.2014 | Business
John Burbank

In terms of online purchase intentions, China is clearly several steps ahead of the rest of the world. But we believe what is happening in China will quickly happen elsewhere.

The Ultimate Online Shopping Guide To Fall Boots

The Huffington Post | Chanel Parks | Posted 09.24.2014 | Style

Tis' the season to get your booties and thigh-highs in order, because as the air gets crisp you'll finally be able to complete your cozy outfits with ...

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

A Billion Websites and Counting

Dr. Gregory Jantz, Ph.D. | Posted 09.18.2014 | Technology
Dr. Gregory Jantz, Ph.D.

In 25 years, we've gained choices but we may have lost our confidence we're making good ones. Happy birthday, Internet.

Gerry Smith

Shopping Online May Actually Be Safer Than Shopping In Person

HuffingtonPost.com | Gerry Smith | Posted 09.15.2014 | Technology

The list of major retailers that have been hacked keeps growing. But while tens of millions of people have seen their credit card numbers fall into th...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

6 E-Shops You Don't Know About (But Need To)

Refinery29 | Bobby Schuessler | Posted 09.01.2014 | Style

We spend the majority of our lives hunched over our laptops in a .www black hole, searching the market to bring you the best the web has to offer. So,...

Kylie Jenner's High Heels Have A Very Low Price Tag

The Huffington Post | Michelle Persad | Posted 08.30.2014 | Style

While most people tend to spend long weekends on the beach or watching Netfilx, we always make sure to set aside some time for shopping. And our w...

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

The Only Labor Day Sales Your Closet Wants You To Shop

The Huffington Post | Jamie Feldman | Posted 08.29.2014 | Style

There are three words in the English language that can shake any warm-weather-loving person to her very core: Labor Day Weekend. And even though we...

Google Is Building A Fleet Of Delivery Drones

AP | MICHAEL LIEDTKE | Posted 08.29.2014 | Technology

SAN FRANCISCO (AP) — Google's secretive research laboratory is trying to build a fleet of drones designed to bypass earthbound traffic so packages c...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...