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Online Tracking

How Advertisers Can Use Your Personal Information To Make You Pay Higher Prices

Tarun Wadhwa | Posted 04.02.2014 | Technology
Tarun Wadhwa

What is at stake isn't purely a matter of annoying ads or nosy companies -- it's a deep set of customer protections that have taken decades of hard work to secure.

Bonnie Kavoussi

Bank Moves To Track Customer Locations, Raising Privacy Concerns

HuffingtonPost.com | Bonnie Kavoussi | Posted 12.02.2011 | Business

A major U.S. bank is now tracking customer locations, raising concerns about online privacy. Ally Financial now requests to track the locations of ...

Lawmakers: Popular Sites Must Stop 'Constant Abuse' Of User Privacy

Posted 11.27.2011 | Technology

(Reuters) - Two leading lawmakers on privacy -- a Republican and Democrat -- have asked the Federal Trade Commission to look into MSN.com and Hulu.c...

Researchers Expose Online Tracking Service That Can't Be Dodged

wired.com | Posted 09.29.2011 | Technology

Researchers at U.C. Berkeley have discovered that some of the net's most popular sites are using a tracking service that can't be evaded -- even when ...

What Your Personal Data Is Worth To Advertisers

The Huffington Post | Amy Lee | Posted 07.14.2011 | Technology

The personal information of web users is worth a lot to advertisers--but when it comes to calculating just how much, the figures may surprise you. ...

Amy Lee

Looking At Who's Looking At You: Users Lack Necessary Tools To See Who's Tracking Them Online

HuffingtonPost.com | Amy Lee | Posted 06.22.2011 | Technology

The next time you spend an hour Googling that weird rash on your arm, keep in mind that hundreds of bugs are watching too -- and that you may never kn...

Are Do Not Track Browser Options and Industry Self Regulation Programs Compatible?

Jules Polonetsky | Posted 06.07.2011 | Technology
Jules Polonetsky

Whether or not you support Do Not Track legislation, the success of the industry self-regulation program is vital. What credibility will any industry effort in this area have if one that has received so much focus doesn't succeed?

How To Stop Advertising Companies From Tracking You Online

Posted 05.25.2011 | Technology

Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, t...

Despite Controversy, Online Trackers Rake In Funding

wsj.com | SCOTT THURM | Posted 05.25.2011 | Technology

Venture capitalists are plowing money into companies that help target online advertising, despite public concern about privacy and potential governmen...

Some Online Tracking Firms To Offer Opt-Out, Reveal What They Know

Wall Street Journal | By EMILY STEEL | Posted 05.25.2011 | Technology

Seeking to head off escalating scrutiny over Internet privacy, a group of online tracking rivals are building a service that lets consumers see what i...

Online Tracking Company Profiles Users By Name

wsj.com | EMILY STEEL | Posted 05.25.2011 | Technology

RapLeaf says it never discloses people's names to clients for online advertising. But possessing real names means RapLeaf can build extraordinarily in...

Americans Say 'No Thanks' To Online Tracking

Digital | Edmund Lee | Posted 05.25.2011 | Technology

Most Americans do not want to be tracked by online advertisers, according to a new Gallup poll released Tuesday....

Who's Been Looking Over my Shoulder? -- The FTC Seeks to Update Online Privacy Protections

Susan Landau | Posted 10.26.2011 | Technology
Susan Landau

Did you ever stop to think what your browsing reveals about you? You check out nearby pizza places, and your browser lets the search engine know your...

Do You "Like" Your Privacy Invaded?

Erik Rothenberg | Posted 05.25.2011 | Green
Erik Rothenberg

A networked economy within the context of capitalism has driven a scenario where our online lives are increasingly a commodity to be tracked and mined...

Users Demand Internet Privacy, Object To Online Tracking, Study Finds

nytimes.com | Posted 05.25.2011 | Technology

Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too f...