Very few animals who enter the shelter system come out alive; instead, a high proportion are euthanized, often in horrific gas chambers, in spite of volunteer networks scurrying to place adoptable shelter dogs in homes before their short time runs out.
Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
As a nation, our eating habits are out of control. Instead of fixating on the latest study, we need to reject the status quo, vote with our grocery dollars, and call for the government to reallocate public funds to stem the spread of cheap junk.
Magic are the moments that make the technology disappear and the message or experience appear. And today, more than ever, those messages need to be appear in a way that makes the consumer not a bystander but a participant.
It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.
When something unscripted happened, very few brands were prepared to join the conversation. And those that did were warmly welcomed and richly rewarded with tens of thousands of retweets and mentions, not from $4 million ads but from free tweets.