Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?
Drugs! Cocaine! Oreo cookies! You! Rats! Addiction! Obamacare! Sex! -- all about this cute little study that reveals how it lab rats, not all that surprisingly, love those famous, chocolatey discs of sugar and lard just as much as they love cocaine.
As a nation, our eating habits are out of control. Instead of fixating on the latest study, we need to reject the status quo, vote with our grocery dollars, and call for the government to reallocate public funds to stem the spread of cheap junk.
The need for Oreos to be indicted of war crimes before we acknowledge we are eating too many of them, and foods like them, says something profoundly disturbing about our culture. How bad is bad enough?
When something unscripted happened, very few brands were prepared to join the conversation. And those that did were warmly welcomed and richly rewarded with tens of thousands of retweets and mentions, not from $4 million ads but from free tweets.