New York Fashion Week attracts the boldest, the most fashionable, the daring, and the beautiful. Whether we're attending the shows or not, it's a good reminder to put our best face forward because, let's face it, a natural glow is the best accessory.
How can you tell if your beauty products are made sustainably? The answer must include some assurance that claims of sustainability are not just a form of greenwashing. Is there substance behind the sustainability claims of the beauty business?
Greenwashing is not only a rip-off if you pay more for a product based on green claims, but it can be dangerous by lulling us into using products carrying precisely the kinds of ingredients we are seeking to avoid.