It's not your friend nor is it your enemy. It's the one constant that we have in this world. It's the one notion created by man and gauged by the sun and moon. It's the one thing we cannot escape. We cannot buy it, sell it or trade it. No matter how much financial stability you may have, you cannot afford it. Y
You have to be consistent in how you present yourself -- to the point where you don't mind being "guilty of repeating yourself." If you abandon the consistency, people will get confused and the perception you are trying to change will get muddied by conflicting evidence that you are just the same as you were.