While their videos have been unquestionably successful in terms of raising awareness (1.2 million videos uploaded) and funds ($13.3 million contributed) on behalf of an intractable disease, they have overlooked the most important message of all: vote.
When money equals speech, power and influence over government, Millennials are at a distinct disadvantage. We're cash-strapped: more underemployed and debt-ridden than any previous generation -- and certainly not invested in the stock market to get those good capital gains tax rates.
Just as the Boomer generation redefined what their parents handed off to them, we will too and already are -- just much more quickly and perhaps overtly than ever before given the transparency prompted by the Internet.
As the first generation to come of age with new technologies at our fingertips, we express ourselves differently. Now is the time for us to reestablish new tenets of political expression and think outside the proverbial box.
President Obama has now used his election night victory, Inauguration, and State of the Union address to highlight the injustice of long voting lines and voter suppression in America. The question is now what?